#Japan #Tokyo #San-X #Character Design #Hamuchima

The Debut of 'Mainichi Hamuchima' – A New Addition to San-X Family

San-X Co., Ltd., headquartered in Chiyoda, Tokyo, is thrilled to announce the debut of a new character named 'Mainichi Hamuchima.' This adorable hamster character is one of six new faces created under the 'San-X Character Project,' which aims to bring fresh character designs to life, starting in September 2024. The first batch of merchandise themed 'Hamuchima, Meeting Small Happiness' will be available nationwide in retail stores and online shops beginning mid-November 2025.

Hamsters have seen a surge in popularity across Asia, especially in South Korea. The charming and lovable nature of 'Mainichi Hamuchima' has already captured the hearts of fans during the test sales conducted under the San-X project. The upcoming merchandise line will include a variety of items such as memo pads, stickers, ballpoint pens, plush toys, pouches, bags, and much more.

Finding Joy in Everyday Life

The essence of 'Mainichi Hamuchima' lies in its relatable character that resonates with anyone who has ever faced a daunting day. As many of us experience moments of discouragement, 'Hamuchima' serves as a gentle reminder that it’s okay to feel down sometimes. After all, even hamsters share similar experiences!

The journey of finding 'small happiness'—known affectionately as Chima Happies—is what makes everyday life special. The character encourages everyone to discover these little joys in life, and fans are invited to join Hamuchima in this delightful quest.

"Anyone who has worked hard in life can relate to this sentiment," suggests the statement from the San-X team. The overarching theme is to inspire individuals to seek out their own 'small happiness,' which can ultimately be embodied by the character of Hamuchima.

Exciting Merchandising Launch

Featured Items

Among the debut merchandise, you’ll find standout products that promise to captivate fans:

• - Memo Pads (each priced at 385 yen): Featuring four different designs with a total of 80 sheets.
• - Cross Memo (each at 220 yen): Two unique designs available, sold in a pack of 80 sheets.
• - Letter Set ( priced at 495 yen): Includes two styles of letter paper and envelopes.
• - Stickers (each at 220 yen): Perfect for customizing your belongings.
• - Clear Holders (each priced at 198 yen): A4 size for organized storage.
• - Mini Index Holder (220 yen): Ideal for A6-sized notes.
• - Plush toys and various accessories, from coin cases to bags, with pricing for stuffed items starting from 1,320 yen up to 4,180 yen.

These charming products bridge the gap between practicality and comfort, embodying the 'Hamuchima' spirit in every item.

Support the Character Project

The 'San-X Character Project' is a collaborative approach whereby fans can contribute to the growth and popularity of beloved San-X characters. With a rich history of creating over a thousand original characters, including favorites like Rilakkuma and Sumikkogurashi, San-X continues to enchant with its unique storytelling through characters that bring joy and laughter.

For more details about the project and to explore the character lineup, visit the official pages linked below:

• - Goods Information
• - San-X Character Project Special Page

As we anticipate the exciting launch of 'Mainichi Hamuchima,' let’s embrace the joy of small moments and see how this lovable character finds its way into our hearts. Let's celebrate the journey of discovering our own Chima Happies alongside 'Hamuchima'!

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