Celebrate 100 Years of Winnie-the-Pooh with New Classic Towels

Exciting New Release: Classic Pooh Towel Collection

In a joyful celebration of a century of creativity, the esteemed British children's literature, Winnie-the-Pooh, is welcoming a brand-new drop of the Classic Pooh Original Towel Collection. Authored by A.A. Milne in 1926 for his son Christopher Robin, this timeless narrative revolves around the leisurely adventures of the bear character, who infamously finds himself in a series of amusing troubles, alongside his vibrant friends.

Powerfully illustrated by E.H. Shepard, whose sketches were often inspired by his own son and beloved toys, the warm and whimsical world of Pooh has enchanted generations. The collection draws inspiration from these classic illustrations in multiple towel designs. Fans of the beloved bear will be overjoyed to utilize these delightful towels that not only serve a practical purpose but also evoke nostalgia and warmth.

The towels will feature five uniquely designed products, perfectly crafted for both children and adults alike. Each item captures a memorable scene from the cherished tales of Winnie-the-Pooh, making them perfect gifts or delightful additions to one’s home.

Collection Details:

Classic Pooh Petit Towels (Three Designs)

These petit towels are a staple for gift giving, featuring iconic moments from the story. Each towel measures 25x25 cm and is made from 100% cotton, priced at 650 JPY (tax included 715 JPY).

1. Petit Towel Hole (a bear in a hole)
2. Petit Towel Creek (Poohstick)
3. Petit Towel Stairs (the beginning)

Classic Pooh Wash Towel Pot (Honey)

This towel captures Pooh's love for honey, showcasing a fun and cheerful Pooh in action! It measures 35x34 cm, made from 100% cotton, and retails for 750 JPY (tax included 825 JPY).

Classic Pooh Face Towel Nature (100 Acre Wood)

A delightful representation of life within the scenic 100 Acre Wood, this towel conveys a joyful atmosphere with all the characters together! It measures 80x34 cm and is made from 100% cotton, priced at 1400 JPY (tax included 1540 JPY).

Fans are encouraged to explore the official website for more details, including images and purchasing options available at the Ehon no Ie official online store and various bookstores starting May 15, 2026.

For more information, consumers can visit:

As this beautiful collection underscores the artistic legacy of the original illustrations, it reminds us of Pooh’s timeless charm and the warmth he brings into our lives. So, whether it’s for practical use or as a nostalgic memento, these towels promise to brighten your days.

Company Overview:

- Name: Iwasaki Shoten Co., Ltd, Ehon no Ie Division
- Location: 7th Floor Mejirosaka ST Building, 2-3-3 Sekiguchi, Bunkyo-ku, Tokyo
- CEO: Takako Komatsuzaki
- Business Focus: Import/export, original goods production related to children’s books, exhibition planning and translation publication of imported literature, and children’s book guides.