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GameSquare's Initial Onchain Yield Performance

GameSquare Holdings, Inc. (NASDAQ: GAME) recently shared the first monthly results of its onchain yield strategy, revealing an impressive annualized yield of 7.84% for August 2025. Since launching their Ethereum treasury strategy on August 1, 2025, the company's focus has been on maximizing returns through a combination of ETH holdings and a new NFT yielding program.

Understanding the Onchain Strategy

August marked a significant milestone as GameSquare’s ETH holdings climbed to 15,731.07 ETH, valued at approximately $69 million at the month's end, driven by an increase in value from $3,734.71 per ETH at the beginning of August to $4,391.91 by the end of the month. This shift not only indicates a robust growth in asset value but also demonstrates the effectiveness of GameSquare's treasury management efforts.

Embracing NFT Yielding

In addition to its ETH strategy, GameSquare has begun implementing an NFT yielding program starting September 1, 2025. Managed by 1OF1 AG, this initiative is expected to generate additional revenue streams, further solidifying the company’s position as a leader in onchain financial innovation. By diversifying its portfolio with NFTs, which were valued at around $7.15 million in cost basis as of August 31, GameSquare is set to harness the unique value proposition offered by the burgeoning NFT market.

CEO Justin Kenna's Insights

Justin Kenna, the CEO of GameSquare, expressed excitement about the promising initial results. He noted that since their first purchase of 14,227.55 ETH at a price of $2,749 per ETH in July, GameSquare has strategically expanded its holdings. Kenna emphasized that efficiencies gained from their onchain treasury strategy would boost returns for investors, especially as they commence their NFT program.

“We expect our yield to expand in the coming months,” Kenna stated, mentioning the compounding benefits as the program matures. The annualized yield of 7.84% significantly surpasses the current staking yield offered by Coinbase at 1.89% APY, showcasing the potential success of their strategy.

A Financially Strong Future

GameSquare is also optimistic about its overall financial standing, having retired all long-term debts. The company’s ongoing onchain treasury management program is anticipated to contribute positively to profitability in the third quarter. To enhance transparency for its investors, GameSquare has launched holdings.gamesquare.com, providing real-time updates on the value of its onchain assets.

This transparency aims to build investor confidence, detailing how the innovative treasury management program is expected to yield double-digit returns as it scales.

Connecting with a Modern Audience

Beyond its financial strategies, GameSquare's identity as a cutting-edge media and technology company is also being reinforced. It has established strong connections with Gen Z, Gen Alpha, and Millennial audiences through its ownership of FaZe Clan, a leading gaming organization. This enables the company to leverage cultural relevance while enhancing its overall brand appeal.

Conclusion

The initial results from GameSquare's onchain yield strategy reflect a successful integration of media, technology, and finance within the rapidly evolving landscape of digital assets. With plans for further growth, enhanced NFT programs, and a commitment to delivering value, GameSquare stands as a beacon for innovation in the gaming and digital finance sectors. Stakeholders eagerly await future reports as this trend continues to unfold and contribute to GameSquare's mission of being at the intersection of culture, technology, and financial innovation.

For more information and to track their onchain asset value in real-time, visit GameSquare and holdings.gamesquare.com.