Perfect Game and DICK'S Sporting Goods Form Strategic Partnership for East Cobb Complex

Perfect Game and DICK'S Sporting Goods Expand Partnership

On August 4, 2026, Perfect Game, renowned as the largest youth baseball and softball platform globally, recognized its longstanding collaboration with DICK'S Sporting Goods through an expanded partnership agreement. This strategic alliance now includes the naming rights for the iconic East Cobb Complex located in Marietta, Georgia, which will henceforth be designated as DICK'S Sporting Goods Park at East Cobb.

This transformation of the complex reflects DICK'S commitment to fostering youth sports and enhancing a premier destination in amateur baseball. With the confirmation coming just ahead of this weekend’s Perfect Game 11U and 12U Select Festivals, the timing couldn’t be more perfect for the expansion.

In addition to renaming the complex, the extended partnership ensures that DICK'S continues as the title sponsor for the esteemed Perfect Game All-American Classic until 2027. This year's event is scheduled for August 16 at Citizens Bank Park, home of the Philadelphia Phillies, coinciding with the significant celebration of America’s 250th birthday.

Together, Perfect Game and DICK'S will provide continuous engagement opportunities through a variety of platforms, including national events, digital content, email marketing, social media, and the PGTV streaming app. There are also plans for branded enhancements at the DICK'S Sporting Goods Park at East Cobb, aimed at providing an enriched experience for the thousands of participants and families who attend Perfect Game events annually.

Perfect Game's CEO Rob Ponger expressed enthusiasm about the renewed partnership, stating, "DICK'S has been an outstanding partner that shares our passion for growing the game and supporting young athletes at every level. Having one of the country’s most storied amateur baseball fields brandishing the DICK'S name makes all the sense in the world."

Mark Rooks, VP of Creative, Sponsorship & Entertainment at DICK'S, added that the partnership epitomizes their collective ambition to bolster youth athletics. He stated, "This partnership allows us to showcase our commitment to where young athletes celebrate the game, and we are proud to support and equip them every step of the way."

The investment made by DICK'S Sporting Goods further reinforces its dedication to not just retail but to the community it serves. The initiative will empower Perfect Game participants through various integrated retail promotions, event activations, digital content, and community-focused endeavors designed to elevate the youth sports experience.

For those unfamiliar, Perfect Game hosts nearly 10,000 events annually, creating pathways for countless young players to gain visibility and opportunities in baseball and softball. This collaboration undoubtedly marks a progressive step in continuing to provide those vital experiences for budding athletes.

DICK'S Sporting Goods, founded in 1948 and headquartered in Pittsburgh, has built a reputation for inspiring and equipping athletes of all ages to fulfill their sporting dreams. With a wide range of banners including DICK'S Sporting Goods, Golf Galaxy, and more, DICK'S stands as a pillar in the sporting goods industry, merging retail with community engagement and support for youth sports initiatives. The partnership, now extended, exemplifies a shared commitment to nurturing the next generation of athletes, making it a win-win situation for both organizations and the communities they serve.