#Monaco #Jardins d'Arménie #Royal Brandy #Armenian Heritage

A New Dawn for Luxury Spirits: Jardins d'Arménie Royal Brandy

In a landmark event that marked a significant chapter in the world of luxury spirits, Jardins d'Arménie Royal Brandy celebrated its global debut at the prestigious Hôtel Hermitage Monte-Carlo on September 13, 2025. The gala was highlighted by the presence of H.S.H. Prince Albert II of Monaco and the Ambassador of Armenia to France, Arman Khachatryan, drawing attention to the celebration of Armenian heritage and craftsmanship.

As guests arrived at the enchanting Salle Belle Époque, they were treated to a sumptuous evening filled with exquisite gastronomy, traditional Armenian music, folk dance performances, and a captivating art exhibit in partnership with Galerie Angelina and the Artists' Union of Armenia. This cultural feast not only tantalized the taste buds but also showcased the rich artistic expressions of Armenia, providing a delightful backdrop to the evening's celebrations.

The evening reached its zenith with an exclusive tasting led by the renowned Bruno Scavo, former Head Sommelier of Monte-Carlo SBM. Bruno guided the audience through an intricate exploration of the Royal Brandy’s layered scents and exceptional flavor profile. This moment marked Jardins d'Arménie's official entry into the European spirits market, heralding the arrival of a new and unique category of brandy that embodies both traditional craftsmanship and innovative methodologies.

A Visionary Beginning

At the heart of this remarkable launch stands Simon Pogossian, founder of SPS Cigaronne and Newline Brands Global LLC. For over three decades, the Pogossian family has been devoted to cultivating high-end luxury products, intertwining creativity, innovation, and a steadfast commitment to excellence. Today, Simon's son, the 27-year-old Armen Pogossian, has taken the helm, representing a new wave of global entrepreneurs. Under his leadership, Jardins d'Arménie is introducing a revolutionary spirit: the Royal Brandy, which brilliantly marries ancestral traditions with modern sensibilities.

Armen expressed, "Jardins d'Arménie embodies our history, art, and savoir-faire. Each sip encapsulates the essence of our land, the elegance of our craftsmanship, and centuries of tradition. Presenting it in Monaco, before H.S.H. Prince Albert II, signifies the connection of Armenian excellence with Europe."

The Essence of Royal Brandy

Jardins d'Arménie Royal Brandy is not just another spirit; it is a revolutionary entry into the realm of luxury beverages. Crafted from Voskehat grapes sourced from three distinct regions of Armenia, this brandy is a testament to the age-old traditions of Armenian distillation fused with innovative techniques. Its double oak aging process, which begins in oak casks infusing deep chocolate and smooth vanilla notes, continues with maturation in apricot wood casks— a signature move that instills fruity layers and subtle nuttiness. The final touch of refinement occurs back in oak, enhancing its elegance, aromatic depth, and ensuring a lengthened finish on the palate that is truly remarkable.

Complementing this meticulous crafting are two innovative features: a patent-pending hermetic cap designed in a unique interlocking fashion that guarantees an airtight seal preserving the integrity of the brandy’s aromas, and a uniquely crafted set of degustation cups that promises an enriched tasting journey.

Bruno Scavo exclaimed, "Jardins d'Arménie transcends being a mere spirit; it represents cultural heritage and savoir-faire passed down through generations. Leading this tasting is an unparalleled honor."

About Jardins d'Arménie

Jardins d'Arménie Royal Brandy is the world's first Royal Brandy, representing a luxurious new segment of spirits originating from Armenia. It stands for the fusion of heritage, innovation, and contemporary elegance, poised to attract connoisseurs seeking unique tastes.

About the Company

Since 1992, the Pogossian family has been crafting distinguished luxury products through SPS Cigaronne and Newline Brands Global LLC, which spans over 40 countries. Their vision revolves around quality craftsmanship and creativity, offering timeless experiences to a discerning audience.

In summary, the launch of Jardins d'Arménie Royal Brandy not only introduces a new product but also shares Armenia's rich culture with the world, marking the beginning of a new era in the luxury spirits industry. This exceptional brand not only celebrates traditional methods but also pushes creative boundaries, setting a new standard in the world of fine spirits.