#United States #Doceree #Short Hills #HCP Suite #Clinical Intent Signals

Unveiling the Intent Powered HCP Suite

Doceree, a leading player in the healthcare marketing landscape, has just unveiled its Intent Powered HCP Suite during the opening of Fierce Pharma Week 2026. This suite introduces three pivotal media channels—Connected TV (CTV), social media, and programmatic advertising—integrating them under one unified orchestration layer. This move is designed to provide the pharmaceutical industry with a cutting-edge alternative to relying on outdated claims data.

The Challenge with Current HCP Media

The traditional methodology employed in healthcare professional (HCP) media planning is primarily centered around claims data. While comprehensive, this data can take weeks to process. For instance, a prescription written today might only be reflected in claims-derived audience data several weeks down the line. By that time, the clinical decision guiding the marketing segment may have evolved significantly, or in some cases, completely shifted.

Dr. Harshit Jain, the Founder and Global CEO of Doceree, revealed a crucial insight: “The industry has accepted a strange bargain—it pays real-time prices for reach yet targets that reach with data that is several weeks old.” He emphasizes the critical nature of clinical intent, which can change rapidly and decay within days rather than months. The introduction of the Intent Powered HCP Suite aims to shift this paradigm, enabling real-time responses across various channels, triggered directly by clinical intent signals.

What Are Clinical Intent Signals?

Clinical Intent Signals represent indicators from physicians that hint at their prescribing decisions, emerging directly from Electronic Health Record (EHR) workflows. Leveraging its proprietary Triggers™ technology, Doceree captures interactions from a vast network of over 2,000 medical publishers and integrates with more than 185 EHR platforms. Each signal is verified, linking directly to healthcare professionals through Doceree’s identity graph. This contrasts sharply with claims data, which only reflects past actions rather than the considerations leading to those actions.

Features of the Intent Powered HCP Suite

1. Connected TV (CTV): This channel reaches verified healthcare professionals through smart televisions, allowing targeted messaging based on live clinical intent rather than static data builds.
2. Social Media: Leveraging platforms like LinkedIn, Doceree provides tailored placements for healthcare professionals where they are likely to engage with clinical content, adjusting frequency and messaging according to the rising or resolving clinical intent.
3. Programmatic Advertising: This feature integrates Clinical Intent Signals at the bid level within Doceree's endemic publisher network and open exchange inventory, ensuring that marketing dollars adapt in real-time to follow the physician’s clinical journey.

The Integrated Approach

The Intent Powered HCP Suite works hand-in-hand with Doceree's existing Care Sequence offering, which coordinates branding across all stages of patient engagement—from the waiting room to pharmacy filling. By capturing clinical signals at each touchpoint, engagements can be orchestrated to guide a CTV impression one evening, a LinkedIn update the following morning, and a programmatic ad the day after—all with measurable outcomes linked back to the same verified physician.

Kamya Elawadhi, Co-founder and President of Doceree, encapsulated the approach: “When channels take their cue from the clinic instead of the calendar, both engagement and prescribing behaviors align.” The Intent Powered HCP Suite, now available to pharmaceutical manufacturers and agencies in the US, promises to unify marketing efforts that often previously required separate strategies for reach and relevance.

Conclusion

Through the Intent Powered HCP Suite, Doceree is establishing itself not only as a leader in healthcare marketing but also as an innovator that meets the needs of modern pharma through real-time data integration and actionable insights. By demonstrating the capabilities of the suite at events like Fierce Pharma Week and engaging with industry leaders, Doceree is poised to further influence how pharmaceutical marketing is practiced in the future. For more information, visit Doceree’s official site.