Launching a New Era: National Food Bank Promotion Council Transforms into an NPO

A New Chapter for Japan's Food Assistance Movement

The National Food Bank Promotion Council, formally established as a general incorporated association, has been pivotal in tackling food waste and poverty through its nationwide food bank initiatives. Recently, the Council transitioned to a non-profit organization, called the NPO National Food Bank Promotion Council, with the aim of enhancing its support for food banks across Japan. Under the leadership of Hiroaki Yoneyama, this new organization seeks to build upon its prior efforts and strengthen the support functions available to food bank entities throughout the country.

Evolution of Purpose and Initiatives

Around 4.61 million tons of food waste is generated annually in Japan, a staggering statistic that reflects a significant societal issue. Concurrently, rising prices have increased the number of individuals requiring food support. Recent surveys conducted by the Council among its member food banks revealed that while about 80% reported an increase in the demand for assistance, nearly 60% indicated a decrease in donated food supplies. Consequently, securing necessary food resources to meet this growing demand has become a substantial challenge.

In light of these issues, there is an urgent need to establish a system that not only ensures a stable supply of essential food items but also facilitates smooth connections to the support channels. It’s essential to create an environment where food bank organizations can continue their important work without interruption. Hence, the decision to establish the NPO comes with high social responsibility and an aspiration to empower food bank initiatives nationwide, thereby fostering sustainable food support mechanisms.

Vision and Goals of the New NPO

The vision of the newly established NPO is clear: to create a society where no one struggles to secure their next meal. Its mission revolves around resolving various challenges faced by domestic food bank organizations and ensuring that all individuals in need receive the essential food supplies they require.

To achieve these goals, the NPO will focus on several key areas:

1. Strengthening the operational foundations of food bank initiatives: This includes providing assistance with organizational management and resource allocation.
2. Offering and distributing vital resources: Ensuring food and financial support are available to boost food bank operations.
3. Conducting research and advocating for policies: Engaging in studies related to food bank activities to promote effective strategies and partner with relevant stakeholders.
4. Enhancing awareness and trust: Undertaking public relations and educational campaigns to raise the profile and credibility of food bank initiatives.

Statement from the Executive Director

Hiroaki Yoneyama, the Executive Director of the new NPO, expressed that the role of food banks in addressing the dual challenges of food waste reduction and food support is increasingly crucial. It is imperative to maintain sustainable food bank operations, which can only happen through collaboration with various stakeholders, including other food banks, corporations, and governmental bodies. As the NPO launches its new journey, the goal is to bolster the operational foundations of food banks and support their growth while expanding collaborative efforts to achieve the vision of a society free from hunger.

About the NPO

- Organization Name: NPO National Food Bank Promotion Council
- Executive Director: Hiroaki Yoneyama
- Established: August 26, 2026
- Location: 1-8-17, Kitashinjuku, Shinjuku-ku, Tokyo, Japan, 7F Hijikata Building
- Website: National Food Bank Promotion Council

By transitioning to a non-profit organization, the National Food Bank Promotion Council seeks not only to consolidate its past achievements but to amplify its impact in addressing food security and sustainability issues. The drive towards a society where no one is left without food is more crucial now than ever, and through collective action, progress can be made.

Contact Information: