Chery's LEPAS Brand Launches Its Inaugural SUV, Defining a New Era in Elegant Mobility
Chery's LEPAS Brand Launches the LEPAS L8 SUV
On April 18, 2025, a significant milestone was achieved in Chery's global automotive strategy with the unveiling of the LEPAS L8, the first vehicle under Chery's new international brand, LEPAS. This launch marks a pivotal moment not only for Chery but also for the automotive industry, as LEPAS aims to redefine elegant mobility through innovative design and advanced technology.
The event was highlighted by a captivating unveiling ceremony led by Mr. Zhu Shaodong, Executive Vice President of Chery International, along with Mr. Cao Bin, Chief Technology Officer of the company. Attendees included global partners and members of the media, all gathered to witness the debut of LEPAS's inaugural model, which showcases a sleek, sophisticated design.
A New Standard in the Automotive World
The introduction of LEPAS signifies Chery's commitment to premium positioning within the automotive market. The brand’s vision revolves around enhancing users' lifestyles through technological innovation, integrating elegance with excitement, and reflecting a high-standard driving experience. The name LEPAS, derived from 'LEAP' and 'PASSION', embodies a dynamic spirit while achieving a perfect balance of sophistication and vigor.
The design philosophy known as
Topics Auto & Transportation）
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