#Japan #Shinagawa #BLAM #Kaikoku #PjTO Marketing

BLAM's Corporate Website Gets a Makeover

BLAM Inc., a company specializing in multi-job matching services within the marketing sector, based in Shinagawa, Tokyo, has officially unveiled its newly revamped corporate website on April 27, 2026. The redesign serves to highlight a significant milestone in the company’s evolution, including the formal introduction of its unique marketing support methodology, known as PjTO Marketing, which now stands alongside the existing Kaikoku service as an independent offering.

A Shift in Business Positioning

In addition to introducing the PjTO Marketing service, BLAM has clarified its corporate positioning as an "HR Tech × Marketing Company." This dual-engine model allows the company to demonstrate its commitment to providing comprehensive marketing solutions while effectively addressing the persistent challenges of the marketing talent shortage within Japan.

The Context: Structural Issues in Marketing Talent

According to recent reports, Japan's digital marketing professional pool consists of approximately 20,000 individuals. However, with around 1.78 million registered companies, the ratio stands at approximately one digital marketer for every 90 companies. This glaring disparity continues to hinder companies, particularly small and medium-sized enterprises, from securing talent with the necessary skills when they are most needed.

Understanding PjTO Marketing

PjTO (Project Team Optimization) Marketing is BLAM's proprietary service that provides flexible project teams, combining over 13,000 top-tier marketing professionals registered with Kaikoku and experienced producers from BLAM. This approach supports both strategic planning and execution in a seamless manner.

Three Key Features:

1. Rapid Talent Mobilization: The system promises to assemble necessary marketing personnel from Kaikoku's extensive pool of over 13,000 marketers within a week, ensuring that businesses can secure the skills they need for a defined period.

2. Expert Guidance from BLAM Producers: To assuage concerns related to managing external resources, BLAM’s dedicated producers join the teams, thereby driving both team efficiency and project execution simultaneously.

3. Adaptive Team Structures: The team configuration can be adjustably optimized according to project phases and changing priorities, enabling a diversity of skill sets previously unattainable through fixed hiring.

Proven Results in Marketing Support

With a track record comprising over 2,500 marketing support projects, BLAM has demonstrated the efficacy of its services across various sectors. Clients include prominent companies like:

• - Macnica Inc.: Leading in electronic components, delivering results in the rapidly evolving AI landscape.
• - Money Forward Inc.: Publicly listed, employing professional talents through Kaikoku, resulting in swift team formations and effective marketing strategies.
• - Smart Camp Inc.: Achieving lead generation in untapped advertising areas through expert engagements facilitated by Kaikoku.
• - LIFULL Senior: Accessing PjTO Marketing for developing strategic frameworks in the senior care sector.
• - Cross Listing Inc.: Utilizing PjTO support to enhance customer success initiatives.

Together, BLAM has amassed collaborations with over 900 stakeholders, ranging from startups to major corporations.

New and Enhanced Content Post-Renewal

The revamp includes a dedicated page for PjTO Marketing, laying out the service’s value proposition and support structures comprehensively. Moreover, a new business significance page illustrates BLAM’s commitment to addressing societal challenges through its brand purpose, “Co-creating a world connected through work.” This encapsulates both the technological and growth-support roles BLAM plays within the HR landscape.

Comments from the CEO

Yu Sugio, CEO of BLAM, stated, “While many companies struggle to secure marketing talent, numerous marketers are eager to work but lack opportunities. Kaikoku and PjTO Marketing exist to address both challenges simultaneously. Through this site renewal, we aim to communicate the value we can deliver to even more businesses.”

About BLAM Inc.

Established on April 2, 2015, BLAM Inc. operates Japan's largest marketing-focused multi-job matching service, Kaikoku. The service empowers businesses with the ability to rapidly access prominent marketing professionals. BLAM's distinctive PjTO Marketing approach addresses structural marketing challenges, offering comprehensive support from strategy formulation to execution and team optimization.

Company Website: BLAM
Location: SG Square Building, 8F, 7-7-7 Nishi-Gotanda, Shinagawa, Tokyo 141-0031
CEO: Yu Sugio