#USA #New York #Retail Technology #Order Management #Fluent Commerce

Fluent Commerce Unveils AI-Driven Order Sourcing Logic

In a remarkable advancement for the retail sector, Fluent Commerce has announced the launch of its AI-powered order sourcing logic, integrated with A/B testing capabilities. This groundbreaking product is designed to provide retailers with actionable insights into their fulfillment decisions, moving beyond traditional intuition-based approaches.

Transforming Retail Fulfillment

Retailers often operate in a landscape fraught with complexities, particularly when it comes to order sourcing. The introduction of Fluent Commerce's solution aims to change the game. By utilizing AI technology to facilitate the configuration and execution of A/B tests, retailers can now gain accurate understanding of how various order sourcing strategies impact critical operational metrics. These metrics include net margin, fulfillment costs, delivery times, and even the carbon footprint associated with each order.

Key Features of the AI-Powered Order Sourcing Logic

1. Real-Time Testing: Retailers can run live A/B tests with varying parameters, such as prioritizing lower costs or achieving faster delivery times. This allows for immediate adjustments based on performance.

2. Comprehensive Metrics Analysis: The solution offers an in-depth look at essential KPIs such as split shipment rates and average delivery distances, which are crucial for measuring the effectiveness of sourcing strategies.

3. Seamless Integration: Built directly into Fluent Order Management, the order sourcing logic employs real-time data, ensuring that tests reflect ongoing constraints and inventory signals of everyday fulfillment processes.

4. Dynamic Implementation: Post-test, the best-performing sourcing strategy can be implemented instantly, thus reducing the manual effort typically associated with optimizing fulfillment processes.

AI's Role in Modern Retail Decision-Making

Fluent Commerce.com's CEO, Graham Jackson, emphasized the transformative potential of AI in this context. Historically, order fulfillment has relied on static rules and gut feelings, but AI enables a shift towards evidence-based decision-making. Retailers can now confidently predict how different sourcing strategies will affect profitability and efficiency, thus enabling them to refine their operations continuous and dynamically.

The Path to Autonomous Fulfillment

The launch of AI-powered order sourcing logic represents a significant step not only towards a data-driven retail strategy but also towards the future of autonomous fulfillment. By facilitating a clearer understanding of the relationships between causes and effects in order sourcing, the solution lays a foundation for more advanced AI-driven optimizations. Jackson noted that before true autonomy in sourcing can be achieved, there must be a clear grasp of what drives performance.

Availability and Future Prospects

Fluent Commerce will roll out this innovative tool to a select group of clients through a pilot program starting in the first half of 2026, with a broader availability planned for later in the year. Selected participants will work closely with Fluent Commerce to outline their specific test objectives and assess success metrics.

In conclusion, the introduction of AI-driven order sourcing logic by Fluent Commerce heralds a new era of fulfillment capabilities for retailers. By shifting the focus from guesswork to informed decision-making, retailers can optimize their processes for enhanced operational efficiency and customer satisfaction. As the retail landscape evolves, solutions like Fluent Commerce's are poised to set new standards for performance and sustainability.