#United States #Superbrewed Food #New Castle #Postbiotic #Thryvia

Superbrewed Food Introduces Thryvia™

In a significant development for the health and nutrition industry, Superbrewed Food, Inc. has officially launched Thryvia, a unique protein-derived postbiotic. This innovative ingredient is designed to offer brands an advanced platform for formulating products that target digestive and immune health. Thryvia embodies a fusion of scientific research and product viability, representing a promising new direction for health-focused brands.

Thryvia sets itself apart as the first shelf-stable protein-derived postbiotic on the market, boasting a foundation backed by extensive scientific studies. These studies have demonstrated that Thryvia selectively activates pattern-recognition receptors TLR2, TLR5, and NOD2, which play crucial roles in immune response and gut health. Controlled animal tests have provided further insights into its capabilities, showing significant intestinal and host-response activities.

Consumers are increasingly aware of the link between digestive comfort and overall wellness. Recognizing this trend, Superbrewed Food aims to support brand owners with a scientifically-backed ingredient that meets real market needs while allowing for varied applications. Thryvia is designed to be easily incorporated into a multitude of products, ranging from capsules and powders to gummies and beverages, including those requiring longer shelf lives.

“We understand that consumers want products that enhance their digestive comfort and immune health. However, to deliver on these demands, brands also need ingredients that are both scientifically validated and practical for product development,” stated Bryan Tracy, Co-Founder and CEO of Superbrewed Food. He further explained how Thryvia synergizes science and practicality, paving the way for brands to create standout products in a competitive market.

Thryvia’s compatibility with different product formats is bolstered by its non-viable status, eliminating the complications associated with maintaining live organisms throughout the product lifecycle. A standard inclusion rate of approximately 200 mg per serving enables brands to formulate innovative products without the demands of viability management that typically burden probiotics.

To oversee the next phase of Thryvia's market expansion, Superbrewed Food has welcomed microbiome expert Michael Bush as Co-Chairman of the Board. Bush’s previous leadership at Ganeden has positioned him as a veteran in the microbiome space, providing him with deep insights needed to propel ingredients like Thryvia to market success. “Having spent years working with microbiome ingredients, I recognize the potential for Thryvia to redefine its category, and I’m excited to collaborate with the Superbrewed team,” said Bush.

Thryvia is sustainably produced from heat-killed and non-viable Clostridium tyrobutyricum (strain ASM19), ensuring its stability at room temperature. Additionally, this innovative ingredient has received a “No Questions” letter from the U.S. Food and Drug Administration under GRAS Notice GRN 1129, confirming its safety for consumer use.

Superbrewed Food is committed to enhancing its partners' product offerings by providing formulation guidance, sample programs, and claims substantiation to ensure that brands can maximize the potential of Thryvia in their upcoming launches. As a leader in natural microflora-derived ingredients, the company aims to deliver significant nutritional and functional benefits to both brands and consumers.

As Thryvia enters the market, it showcases the potential to transform how health-focused products are developed, aligning scientific innovation with consumer needs for improved digestive and immune health.