SBI Securities Achieves a Historic Bond Offering
In a groundbreaking development for the financial market,
SBI Securities has announced that it has secured a staggering
100 billion yen in underwriting through the issuance of a
non-guaranteed bond by
SoftBank Group (nicknamed the
Fukuoka SoftBank Hawks Bond). This transaction marks the largest amount ever underwritten by SBI for a single bond project. The total issuance of this bond is projected to reach
1 trillion yen, setting a new standard for SoftBank Group's bonds available to individual investors.
Growing Interest in Bond Investments
The recent surge in interest rates has rekindled individual investors' enthusiasm for bonds, coinciding with a return to a more interest-driven financial landscape. As of
2024, the launch of the new
NISA (Nippon Individual Savings Account) is expected to enhance individuals' asset formation strategies, primarily focusing on stocks and mutual funds. However, the recent uptick in interest rates has led to a renewed focus on bond investments. According to reports, the issuance of individual government bonds for the
2025 fiscal year has reached a 19-year high due to this increasing interest.
SBI Securities, a pioneer in internet trading since its inception in
1999, continues to uphold its motto of
'customer-centric management', diligently expanding its bond offerings to meet the needs of its clients. This hard work has culminated in a ranking among the top five for retail bond underwriting amounts by
2025. From July to December
2025, sales of individual government bonds through the company reached approximately
87 billion yen, placing SBI as the second-ranked issuer among all financial institutions, including major banks. For the period from January to June
2026, the sales figure surged to about
308.3 billion yen.
Innovative Approaches to Bond Offerings
In March
2026, SBI Holdings also made strides in innovative product development with the introduction of its
first security token bond, called the
SBI START bond, showcasing its commitment to integrating the latest technologies into its offerings.
The landmark 100 billion yen underwriting is a direct reflection of these cumulative efforts, along with the ever-expanding investment demand from customers. As the firm continues to view bonds as a crucial product for its clients’ portfolios, SBI Securities is dedicated to further enhancing its product lineup and improving service delivery.
Details of the Bond Offering
Below are the key features of the SoftBank Group's 70th non-guaranteed bond:
- - Issuer: SoftBank Group Corporation
- - Term: 7 years
- - Interest Rate: 4.750% annually (before tax); 3.785% annually (after tax)
- - Total Issuance: 1 trillion yen
- - Minimum Investment: 1 million yen and in increments of 1 million yen
- - Application Period: Scheduled from September 7, 2026, to September 16, 2026
- - Payment Date: Similar to the application dates mentioned above.
For more information, visit the SBI Securities website
here.
Exciting Promotions
To coincide with the bond offering, SBI Securities is launching an exciting campaign titled
'Win 5,000 Yen Cash with SoftBank Group Bond Purchase!' Participants will have a chance to win 5,000 yen cash in a raffle if they purchase the target bonds during the campaign period, between
August 24, 2026, and
September 25, 2026. The draws will select 200 winners.
Additionally, there will be extra promotions available, where users can follow and repost specific posts on social media for a chance to win digital gifts worth 100 yen for 11,000 lucky participants!
Conclusion
The recent achievement by SBI Securities is not just a business success but an indication of shifting investment trends in Japan, where individuals are looking more towards bonds as reliable investment vehicles. As they move forward, SBI remains committed to providing quality products that meet the evolving needs of their clients while also striving to enhance the financial literacy and engagement of retail investors in this ever-changing market.