Experience Limited Edition Beer 'Fuyu Urara' at YEBISU BREWERY TOKYO

Limited Edition Beer 'Fuyu Urara' Launching at YEBISU BREWERY TOKYO

On November 12, Sapporo Beer Co., a subsidiary of Sapporo Holdings, will release a limited edition beer known as 'Fuyu Urara'. This unique brew is crafted exclusively at YEBISU BREWERY TOKYO, located in Ebisu, the birthplace of YEBISU Beer. The brewery serves as a brand experience center for YEBISU, eagerly awaiting your visit.

The Essence of 'Fuyu Urara'

'Fuyu Urara' is designed to warm the heart during the chilly winter. The beer is a session fruit ale made with elderflower and apple juice, promising a light and refreshing taste. The sweet and fruity aroma of elderflower complements the subtle acidity of apple juice, creating a delightful drinking experience.

As winter approaches and the cold air begins to fill the streets, this unique brew becomes the perfect companion. Visitors can enjoy 'Fuyu Urara' in the enchanting ambiance of Ebisu Garden Place, especially during the beautiful Baccarat chandelier display. This truly creates a magical atmosphere perfect for savoring the flavors in this limited edition offering.

YEBISU has a long-standing tradition of innovation, continuously exploring new possibilities in brewing. With 135 years of heritage, YEBISU aims to fill the hearts of customers and inspire a positive change in society. 'Fuyu Urara' is not just a beer; it's a testament to the brand's commitment to quality and craftsmanship.

Product Details

1. Product Name: Fuyu Urara
2. Package Type: Keg product
3. Release Date & Availability: November 12, 2025, exclusively at YEBISU BREWERY TOKYO
4. Concept: 'Beer is comfort'. As the season of winter approaches, 'Fuyu Urara' aims to bring warmth through its light taste, made with seasonal apple juice and elderflower.

Brewer's Insight

Ryohta Ariyasu, the Chief Experience Brewer at YEBISU BREWERY TOKYO, expresses his excitement about 'Fuyu Urara': "This session fruit ale is best enjoyed on a clear winter afternoon. With the sweet and fruity aroma from the elderflower and a hint of acidity from the apple juice, it embodies the essence of winter. As Ebisu Garden Place lights up with the breathtaking Baccarat chandelier in November, it's the perfect season to visit. We invite you to stop by YEBISU BREWERY TOKYO and savor 'Fuyu Urara' while you embrace the warmth of leisurely winter afternoons."

Discovering YEBISU BREWERY TOKYO

Opened in April 2024, YEBISU BREWERY TOKYO is more than just a brewery. It is a place where beer lovers can learn about the roots of YEBISU Beer through an engaging museum experience. The venue features three main areas: the museum that covers the brand's history, the brewery showcasing the current beer-making process, and the future-oriented taproom where visitors can explore new relationships with beer. Enjoy an original YEBISU beer brewed on-site, and dive into the stories and uniqueness of a brand with a rich legacy of 135 years.