How Journelle Transformed Intimate Wear Development with Centric PLM Technology

Journelle's Innovative Leap in Intimates Development

Journelle, a prominent intimate apparel retailer from New York, is setting new standards in product development by implementing Centric PLM™, a powerful solution from Centric Software. This strategic move aims to centralize and streamline Journele’s rapidly expanding product lines and brands, ensuring efficiency and consistency in their operations.

The Growth Journey of Journelle

Founded in 2007, Journelle has gained a reputation for delivering curated collections of lingerie, sleepwear, and loungewear. Co-founded by industry experts, Journelle stands out not just for their retail locations, but also for their thriving e-commerce platform. As the company expanded its offerings and reach, they faced increasing complexities in managing varied product lines—which demanded a more organized approach.

The Need for a Centralized Solution

With the continual evolution of the business landscape for intimate apparel, Journelle's reliance on traditional methods like spreadsheets and emails was proving insufficient. According to Courtney Green, the co-founder and production manager at Journelle, “As we evolved, it became clear that spreadsheets and emails were no longer enough.” The need for a robust PLM solution became apparent, aimed at consolidating product data and enhancing collaboration among teams.

Choosing Centric PLM

After evaluating various options, Journelle identified Centric PLM as the ideal partner. The flexibility of the platform aligned perfectly with their unique needs in the intimates category, providing a singular source of truth for their product development process. This decision marked the beginning of a significant transformation for Journelle.

Implementation and Impact

The implementation of Centric PLM took about 14 weeks, during which Journelle consolidated their collections onto a single platform. This new system facilitated faster and more coherent decision-making across different teams, replacing earlier fragmented workflows. With a centralized repository for product information, Journelle can now innovate and execute their designs with greater efficiency.

Furthermore, Journelle has taken advantage of the recent addition of Centric AI Studio™, which enhances their capabilities in design and content creation. This integration not only streamlines workflows but also elevates the consumer-facing aspects of their products.