#Canada #Montreal #Ferrari #Holand Automotive Group #Forza Rossa

Holand Automotive Group Expands into Europe

Holand Automotive Group, a prominent name in luxury automotive retail, has made waves in the industry by announcing its acquisition of Romania's sole Ferrari dealership, Forza Rossa. This strategic move marks the Group's entrance into the European market and is expected to amplify its influence in the luxury automotive sector.

Significance of the Acquisition

This acquisition is a crucial step for Holand Automotive Group, which owns Ferrari Quebec and other prestigious dealerships across North America, including Ferrari of South Bay and Ferrari of Rancho Mirage. By entering the Romanian market, the Group aims to solidify its international presence and cater to affluent customers in Europe.

Located in the heart of Bucharest, Forza Rossa has built a strong reputation among its elite clientele. Gad Bitton, the President and CEO of Holand Automotive Group, expressed optimism about Romania's economic landscape, stating, "Romania is a hidden gem. Its proximity to key European markets and the growing wealth of its citizens make it an ideal locale for luxury automotive expansion."

Business Strategy

Holand's strategy in Romania is centered around utilizing its extensive experience and best practices to enhance the customer experience at Ferrari of Bucharest, the new name for Forza Rossa. By introducing industry-leading standards, the Group aims to elevate service levels and customer satisfaction.

Bitton emphasized the potential of the Romanian market, asserting that the Group is committed to leveraging its operational expertise to fulfill the aspirations of local luxury automotive enthusiasts. "We are excited to bring our knowledge and successful practices to Romania, where we see immense opportunity," he stated.

A Legacy of Luxury

Holand Automotive Group has cemented its place as a key player in the world of luxury and exotic cars. Besides managing several Ferrari franchises, the Group also oversees prestigious brands such as Rolls-Royce, Lamborghini, and McLaren, demonstrating its substantial expertise across various segments of the market.

This acquisition not only expands Holand's geographical footprint but also aligns with its vision of becoming a leader in the global luxury automotive landscape. The Group's impressive portfolio reflects its commitment to quality and excellence.

Additionally, the company is recognized for its ownership of Circuit Mont-Tremblant, a renowned racetrack in Canada that hosts exclusive motorsports events, further showcasing its dedication to fostering a premium automotive culture.

In conclusion, the acquisition of Forza Rossa is a significant milestone for Holand Automotive Group, establishing a firm foothold in Europe as it continues to expand its luxury offerings. As the Group transitions Forza Rossa into Ferrari of Bucharest, it signals not just a new chapter in its growth story but also a dedication to enhancing the luxury automotive experience for customers in Romania and beyond. With high expectations riding on this venture, Holand Automotive Group is poised to set a new standard in the luxury automotive market.