adidas Joins Forces with GLO Brands B.V. for Innovative Safety Footwear Solutions

adidas and GLO Brands B.V. Collaborate for Safety Footwear

In a groundbreaking move for the safety footwear sector, adidas has announced a long-term partnership with GLO Brands B.V., a unit of Bunzl plc. This collaboration reflects their shared ambition to effectively enter the safety footwear category and create top-tier safety shoes that ensure protection, performance, and style.

The new product line, named adidas Pro Work, is specifically designed to cater to professionals in demanding fields such as construction, maintenance, and logistics. The footwear merges high-performance features with comfort and aesthetic appeal, ensuring that workers no longer have to compromise between style and safety on the job.

Lauren Mooney, General Manager at GLO, emphasized the significance of this partnership by stating, "Partnering with GLO ensures a category-leading safety experience, global reach, and responsible sourcing. Working alongside adidas enables us to translate their design vision into specialized footwear that meets rigorous supply chain standards. Together, adidas and GLO are poised to deliver unparalleled safety footwear that combines utmost protection with the distinctive adidas style."

The adidas Pro Work Line: A Game Changer

The adidas Pro Work line is expected to debut in the second quarter of 2026, utilizing selected partners and specific distribution channels. This offering stands to revolutionize the industry by ensuring that individuals in high-pressure environments are outfitted with shoes that address both safety requirements and personal style preferences.

Key features of adidas Pro Work will include advanced impact resistance, slip-resistant soles, and breathable materials, which cater to the needs of demanding work environments. Additionally, these shoes will be designed to endure the toughest conditions while providing comfort that lasts through long working hours.

How to Get Involved

The company has opened channels for distributors and wholesalers interested in collaborating for the upcoming launch of this exciting footwear line. Interested parties can reach out by contacting [email protected] or visiting their new online platform set to launch on October 8th at www.adidasprowork.com.

About adidas

Founded in Herzogenaurach, Germany, adidas is a globally recognized leader in the sports apparel industry. The company employs over 62,000 individuals worldwide and reported staggering sales of approximately €23.7 billion in 2024, emphasizing its impact on the market.

About GLO Brands B.V.

GLO is a specialized aerial unit of Bunzl plc, aimed at providing high-quality personal protective equipment (PPE) and safety solutions to markets around the globe. With its extensive industry experience and robust distribution network, GLO promises to deliver innovative and compliant products efficiently and responsibly to its clients.

About Bunzl plc

As a leading B2B distributor listed on the FTSE, Bunzl plc generates around £11.8 billion in sales, providing essential products and solutions across various sectors. The company's commitment to safety and regulatory compliance reinforces its relationships with clients by offering reliable sourcing, logistics, and value-added services.

With this newfound partnership between adidas and GLO, the safety footwear landscape is poised for transformative growth, setting higher standards for both protection and style. Keep an eye out for the launch of the adidas Pro Work line in 2026 - your future workplace may soon be a lot more stylish!