Banner Capital Management Welcomes James Reed as Senior Advisor and Operating Partner

Banner Capital Management Welcomes James Reed

Banner Capital Management, LLC, a prominent private equity firm dedicated to collaborating with founder-led and family-owned enterprises, has made a significant addition to its leadership team by appointing James Reed as Operating Partner and Senior Advisor. This strategic move was announced on May 12, 2025, in Salt Lake City.

In his new role, Mr. Reed will play a pivotal part in spearheading and coordinating efforts aimed at enhancing value across Banner's portfolio companies. His responsibilities include acting as the Chairman of Banner's Operations Group and Advisor Network, alongside serving as the Executive Chairman for Western Pavement Services, a recent addition to Banner’s portfolio.

James Reed brings an impressive array of over 25 years of executive and financial leadership experience spanning multiple industries such as transportation, technology, and financial services. His rich background includes significant leadership roles at major corporations including Walmart, Intel, EMC, T-Mobile, and J.P. Morgan Chase. Notably, he previously served as the Chief Executive Officer of USA Truck, where he spent nearly six years overseeing the company’s turnaround efforts that ultimately led to its acquisition by D.B. Schenker in September 2022. His credentials also include a Master of Business Administration in Finance from Brigham Young University.

Commenting on the appointment, Tanner Ainge, Founder and CEO of Banner, expressed his enthusiasm, saying, "We are excited to welcome James to our team. At Banner, our focus is on being true partners, assisting management teams in addressing new challenges while maintaining the unique qualities that have underpinned their historical success. His experience, humility, and collaborative leadership style perfectly align with our approach to value creation."

Mr. Reed shared his eagerness to contribute positively to the Banner team and its portfolio, saying, "I am passionate about making a positive impact and empowering others to reach their full potential. At this point in my career, I am thrilled to collaborate with Banner and its portfolio companies, particularly those starting their journey with institutional capital. I am looking forward to helping these businesses expand and develop sustained value."

About Banner Capital Management

Founded with a focus on investing in family-owned and founder-led businesses, Banner Capital Management, LLC primarily targets organizations in the services, consumer, industrial, and healthcare sectors in the Western United States. As of December 31, 2024, the firm boasts assets under management totaling $522.5 million. For further details, interested parties can visit www.bannercap.com.