Wego and Hong Kong Tourism Board Join Forces to Attract MENA Travelers

Wego Teams Up with Hong Kong Tourism Board

In an exciting development for travelers in the Middle East and North Africa (MENA), Wego, the leading online travel marketplace in the region, has announced a strategic partnership with the Hong Kong Tourism Board (HKTB). This collaboration aims to showcase Hong Kong as a premier travel destination, known for its vibrant culture, diverse culinary scene, and numerous world-class experiences.

The announcement, made on May 12, 2025, comes at a time when outbound tourism from MENA is surging, particularly towards destinations offering a unique blend of urban life, rich traditions, and immersive cultural experiences. As travel demand from the region continues to grow, especially during peak seasons like summer and holiday breaks, Wego is poised to play a crucial role in inspiring travelers to explore 'Asia's World City'.

Mamoun Hmidan, Chief Business Officer at Wego, expressed enthusiasm about the partnership, stating, "We're thrilled to collaborate with the Hong Kong Tourism Board to unveil the magic of Hong Kong. The city boasts a dynamic skyline, renowned street food, serene nature trails, and exciting shopping experiences. Our aim is to inspire MENA travelers to rediscover Hong Kong through curated content, exclusive deals, and enhanced travel planning services."

This partnership signifies more than just a marketing initiative. It encompasses co-branded digital campaigns, influencer partnerships, and targeted storytelling to effectively communicate Hong Kong's diverse offerings. Travelers will learn about not just the iconic attractions, such as traditional temples and bustling night markets, but also visit Disneyland, enjoy luxury accommodations, and engage in sustainable tourism practices.

Furthermore, Wego intends to utilize its innovative travel search technology alongside its expansive network to provide personalized itineraries and real-time deals tailored specifically for MENA travelers. The Deputy Executive Director of HKTB, Becky Ip, hailed the collaboration, noting the Middle East’s importance as a key market. She stated, "With visa-free access for GCC nationals and seamless connectivity, Hong Kong represents a captivating destination appealing to all types of travelers, blending modernity with rich cultural heritage and natural beauty."

As the global tourism landscape continues to evolve post-pandemic, this partnership between Wego and HKTB is aimed at revitalizing travel from MENA to Hong Kong, ensuring that travelers can experience the city’s renewed energy and cultural richness. With its unique position as a gateway to Asia, Hong Kong remains a vital stop for luxury, leisure, and cultural exploration.

Wego, established in 2005, operates as the foremost travel app and online marketplace in the MENA region. The platform integrates a user-friendly technology that simplifies the process of searching and comparing offers across hundreds of airlines, hotels, and online travel agencies. It empowers users to secure the best travel deals—from direct bookings to third-party aggregators.

This collaboration marks a pivotal moment in enhancing connectivity and tourism between the MENA region and East Asia, further fueling an interest in Hong Kong's multitude of travel experiences. As both Wego and the Hong Kong Tourism Board work together, travelers can look forward to a slew of enticing promotions and pathways to explore everything Hong Kong has to offer.