Bybit Embraces New Brand Identity with #IMakeIt Campaign for Global Users

Bybit Unveils Its New Brand Identity

In a groundbreaking move, Bybit, the world's second-largest cryptocurrency exchange by trading volume, officially announced its rebranding with the launch of the #IMakeIt campaign, marking a pivotal moment in its six-year history. This transformative rebranding reflects Bybit's renewed commitment to reshape the financial landscape while enhancing its vibrant community of over 70 million users globally.

A New Chapter for Bybit

Since its inception in 2018, Bybit has been at the forefront of innovation, bridging the gap between centralized and decentralized finance, crypto, and stocks while remaining accessible to everyone, from novices to seasoned professionals. Through the #IMakeIt campaign, Bybit reaffirms its mission to redefine not just how trading occurs but what is possible in the trading realm.

Claudia Wang, Bybit's Head of Marketing, stated, "At Bybit, we believe that every user has the power to shape their own financial destiny. The #IMakeIt campaign and our new visual identity reflect our commitment to innovation, inclusivity, and empowerment. We are here to break down barriers, unlock possibilities, and guide our community towards a future where everything is achievable." This transformation goes beyond just an aesthetic update; it is a bold leap forward inspired by its users and driven by Bybit's vision to reshape the global financial world.

The Vision and Mission Behind the New Brand

The rebranding centers on leading the next evolution in finance, enabling users to craft their financial futures while making digital assets and decentralized tools accessible, powerful, and inclusive. Bybit's vision is to reshape the global financial landscape by unlocking opportunities for everyone, and its mission is to reset the status quo by transforming the ecosystem into an inclusive, transparent, governed, and resilient whole.

At the heart of Bybit's new identity lies the letter "I"—symbolizing identity, innovation, and intention. This represents every user co-creating the future alongside Bybit.

More Than Just a Visual Update

The totality of this transformation signifies a complete reset of Bybit's identity and purpose. The rebranding introduces a new way of communicating, connecting, and empowering—not just for traders, but for all users. The new tone is assertive yet human, global yet locally tailored, leading users with clarity, empowerment, and innovation. Storytelling is now pivotal to the brand, focusing on reshaping financial possibilities for everyone, everywhere.

Phased Roll-Out of the New Identity

The public launch of Bybit's brand is set for early July, featuring a global campaign, social media activations, and a live-streaming event. Following this, mid-July will see updates to the app, including user interface enhancements and icon updates for both the Lite and Pro experiences. Future updates include a refreshed website, improved onboarding processes, and key product pages. From August onwards, the brand will enjoy consistent regional adaptations, new content, templates, internal tools, and global events as part of the ongoing rollout.

About Bybit

Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Since 2018, Bybit has been redefining transparency in the decentralized world by creating a more straightforward, open, and equitable ecosystem for all. With a strong focus on Web3, Bybit strategically partners with top blockchain protocols to provide robust infrastructure and drive on-chain innovation. Known for its secure custody solutions, diverse marketplaces, and user-friendly experience, Bybit bridges the divide between traditional finance and decentralized finance, enabling builders, creators, and enthusiasts to unlock the full potential of Web3.

To discover the future of decentralized finance, visit Bybit.com. For media inquiries, contact media@bybit.com, and follow Bybit's communities and social media for updates.