Denver Hosting the AI and Automation Leadership Symposium
ZINFI Technologies, Inc., a significant player in Unified Partner Management (UPM) and Partner Relationship Management (PRM) solutions, will be hosting an exclusive event in Denver. The PartnerOps Leadership Symposium is scheduled for June 12, 2025, at Top Golf Centennial, from 2:00 PM to 6:00 PM. This event aims to gather senior leaders from partner operations to discuss the transformative impact of AI and automation on partner programs.
Understanding PartnerOps
PartnerOps is a structured approach designed to enhance the partner journey. It covers every stage from strategy development and recruitment to onboarding and performance improvement. Drawing lessons from the established RevOps model, PartnerOps aims to unify various data, tools, and workflows across different teams, ensuring consistent revenue streams through partner networks.
The framework revolves around
seven key pillars:
- - Strategize: Establishing objectives and planning effectively.
- - Recruit: Finding the right partners to engage.
- - Onboard: Facilitating the initial experience of new partners.
- - Enable: Providing partners with the necessary tools and resources to succeed.
- - Co-Market: Collaborating on marketing efforts for mutual benefit.
- - Co-Sell: Working together in sales to enhance outcomes.
- - Incentivize: Creating rewards systems to encourage partner success.
Given the increasing reliance on partner ecosystems for business growth, the PartnerOps framework delivers the structure and automation needed for improved operations, turning partnerships into robust growth engines.
Details of the Denver Symposium
- - Venue: Top Golf Centennial
- - Date: Thursday, June 12, 2025
- - Time: 2:00 PM – 6:00 PM
Event Schedule
- - 2:00 – 2:30 PM: Registration and Networking
- - 2:30 – 3:30 PM: Panel Discussion: Partner Strategy, Recruitment, Onboarding, and Enablement
- - 3:30 – 4:00 PM: Networking Break
- - 4:00 – 5:00 PM: Panel Discussion: Partner Co-Marketing, Co-Selling, and Incentive Strategies
- - 5:00 – 6:00 PM: Happy Hour and Further Networking
Key Takeaways for Participants
The symposium will provide valuable insights on:
- - Crafting data-driven and scalable partner programs.
- - Utilizing AI and PRM tools to enhance the partner experience.
- - Methods for forecasting and evaluating partner performance.
- - Designing seamless engagement experiences that foster long-term success.
A Movement Towards Global PartnerOps
This event not only serves as a focal point for discussions in Denver but is also part of ZINFI's expansive global PartnerOps Symposium Series. Future symposiums are planned in major cities including Singapore, Sydney, Dubai, London, Palo Alto, San Diego, Boston, Miami, and Seattle, indicating a growing movement toward effective partner management worldwide.
Leadership Insights
According to Sugata Sanyal, the Founder and CEO of ZINFI, “In today’s digital-first economy, scaling through partner ecosystems has become essential. Just as RevOps transformed internal operations, PartnerOps extends similar strategic alignment and automation to the external partner journey. By hosting these symposiums, we equip organizations with the knowledge to reinvent partner engagement using modern strategies and tools.”
For those looking to attend, invitations can be requested through the official
ZINFI event page.
About ZINFI Technologies
ZINFI Technologies is at the forefront of innovation in UPM, enabling vendors and their channel partners to achieve rapid and predictable growth globally. With headquarters in Silicon Valley and founded by industry veterans, ZINFI is committed to enhancing sales channels through a comprehensive SaaS automation platform. The solutions cover all aspects of partner management, providing essential tools for relationship management, marketing, and incentives to ensure seamless operations throughout the partner lifecycle. For further information about ZINFI’s offerings, visit their
website or connect with them on LinkedIn.