#Japan #Tokyo #rebranding #Mizuki Yamamoto #AD Works Group

AD Works Group Unveils Rebranding and First Commercial with Mizuki Yamamoto

On April 21, 2026, the AD Works Group held a highly anticipated event to announce their rebranding and introduce their first commercial featuring actress Mizuki Yamamoto, in celebration of their 140th anniversary. The company, primarily engaged in real estate investment product sales and based in Chiyoda, Tokyo, aims to breathe new life into its brand image while emphasizing its long history since its establishment in 1886.

During the event, Mizuki Yamamoto took the stage to share her experiences while working on the commercial, participating in a lively talk session focusing on the theme of urban environments—closely linked to real estate investment. She spoke about the broader concept of personal assets, not limited to money and material goods, and shared her visions for the future.

Mizuki Yamamoto on Her First Commercial Appearance

Yamamoto expressed her delight about becoming the brand ambassador for AD Works Group. She said, "I am so happy that I was chosen to represent a company that is creating its first CM in its 140-year history. I think this anniversary is at the level of Japanese history." On viewing the completed commercial, she noted, "The simplicity and clarity of the message resonate well; it beautifully encapsulates the flow of the company's 140-year history." Reflecting on a memorable moment from the shoot, she described the unique filming technique used, which involved projecting moving images behind her, creating an almost dream-like sensation on set.

A Special Connection to Fukuoka

In a segment of the talk session, Toshiya Suzuki, Executive Vice President of AD Works Group, joined Yamamoto as they engaged in a discussion tied to the company’s core business themes. When asked about a significant city from her past, Yamamoto fondly identified Fukuoka. She elaborated, saying, "It’s a city where I spent my youth. My grandfather still lives there, and I go every year to show him my child's face." Her emotional tie with the city shows how place and memories shape personal identity.

The Importance of Family Time

Moving on to the commercial's message, 'Bringing Brilliance to Your Assets,’ a discussion on the meaning of assets ensued. Yamamoto highlighted a broader interpretation, emphasizing that true assets in life include joy, satisfaction, security, and health, not just financial wealth. Her personal asset was the time spent with her family: "The simple moments, like eating breakfast together and saying goodbye, or feeling the growth of my child during our outings, are invaluable to me." This heartfelt reflection illustrates the balance and richness of her personal life, intertwined with her professional identity.

Envisioning the Future: A Balance of Self

As the session wrapped up, the future came into focus. Reflecting on where she sees herself in ten years, Yamamoto shared her ambitious vision: "I envision a life where I can maintain a balance while being true to myself." She humorously noted that as her children grow more independent, she expects not just to dedicate more time to her career but also to rediscover her own interests, making a point about the importance of self-care amidst raising a family.

Comments from Leadership

Hideo Tanaka, CEO of AD Works Group, commented, "Since our foundation in 1886, we have continuously evolved in response to societal changes. As demand for tangible assets in the real estate investment sector increases, we aim to guide investors through the complexities of identifying quality properties. Our recent rebranding is a commitment to adapting and delivering new value to our clients while expanding our B2C services to support individual asset building."

Toshiya Suzuki, on behalf of the AD Works Group, reaffirmed the company's strategic direction and the importance of regions like Fukuoka in their business plans. Highlighting the development of their newly established asset, a rebranded hotel opening in October 2022, he shared, “We find great potential in Fukuoka and are excited about projects underway to enhance our service offerings in the area.”

About AD Works Group

Established in 1886, AD Works Group has evolved from its origins in dyeing to become a publicly listed company on the Tokyo Stock Exchange, primarily focusing on income-generating properties. Through comprehensive real estate management services, they aim to meet diverse investment needs while propelling growth through new B2C initiatives.

For further information, visit AD Works Group.