Unisia Holdings to Host a Press Conference with Art Director Akiyama for Their New Brand Name

Unisia Holdings' Joint Press Conference with Art Director Akiyama

Unisia Holdings, based in the Shinagawa district of Tokyo, is inviting media representatives to a special press conference set for March 9, 2026. This event, featuring the company’s president and chairman Keiichi Kwan and renowned art director Akiyama, will discuss the newly adopted company name along with its accompanying tagline. The session aims to enlighten attendees on the vision behind the brand and the thought process that informed its visual identity.

Event Details

The press conference will start at 12:30 PM and conclude at 1:30 PM, with registration beginning at 12:00 PM. Media personnel looking to attend must complete the application form, as attendance is limited to the first five companies to register. This is an exclusive event, emphasizing the importance of the media's role in conveying Unisia Holdings' message to a broader audience.

Schedule:

1. Introduction by President Keiichi Kwan.
2. Dialogue between Kwan and Akiyama discussing aspects such as the name's origins, logo design, vision, and tagline.
3. Question and answer session.
4. Photo opportunity.

About Akiyama

Akiyama, who was born in Akihabara in 1966, has a diverse background in creative direction. He graduated from Nihon University’s College of Art and founded Daily Fresh Inc. in 1999. His extensive portfolio includes projects ranging from advertising campaigns to packaging and logo designs. Notable works by Akiyama include campaigns for Toyo Suisan's Maruchan brand, and he has received multiple awards, including the Gold Award at the 2017 Japan Package Design Awards.

In addition to his work in advertising, Akiyama holds teaching positions as a visiting professor at Nihon University and iU Information Management and Innovation Professional College, and he is recognized for his contributions to the culinary arts as a prominent figure on Tabelog.

Unisia Holdings Corporate Overview

Founded on March 20, 2002, Unisia Holdings has a capital of 300 million yen, with Keiichi Kwan at the helm as president and chairman. The company specializes in managing restaurants and franchise development, with several group companies under their umbrella. Their commitment to innovation and quality has established them as a significant player in the food and beverage industry.

For further information about the press conference or the company itself, you can visit their official website at Unisia Holdings.

Important Information for Attendees

The event is exclusive to pre-registered media members. Attendees will have freedom to take photographs during the conference. After the event, there will be time allocated for individual interviews, providing an opportunity for close-up discussions with company representatives.

Please note that there is no parking available at the venue, so anticipate transportation arrangements accordingly. We look forward to seeing you at the conference, where Unisia Holdings will unveil their new chapter in branding with the assistance of creative insights from Akiyama.