NewDays Teams Up with Chegosim for a Fun Summer Treats Collaboration

NewDays and Chegosim Collaboration Launches This Summer

Exciting news for fans of unique snacks and vibrant characters! NewDays, operated by JR East Japan, has announced its first collaboration with the popular Korean character Chegosim, starting from July 29. This partnership promises to bring a delightful array of summer-themed treats, making this collaboration a must-visit for food lovers and character enthusiasts alike.

What to Expect from the Collaboration

The collaboration will feature 10 exclusive items that embody the spirit of summer. Key highlights include:

- Choco Mint Steamed Buns: Offering a refreshing mint flavor, perfect for the hot weather.
- Lemon Cake Crepes: A zesty delight combining lemon custard cream and fluffy sponge.
- Spicy Taco Tortillas: A savory treat filled with zesty taco meat and fresh tomato salsa.

Each of these delicious creations will be beautifully packaged with Chegosim's unique art style, crafted by the character's creator.

Aside from delicious treats, purchasers will also receive special giveaways. Customers who spend over ¥700 will be rewarded with an original charm sticker at participating stores (while supplies last). Additionally, there's a chance to win a unique Chegosim tote bag in a lucky draw for 20 customers who meet purchase criteria including a qualifying product from Kirin Beverage.

Collaboration Campaign Details

- Campaign Duration: July 29 - August 18, 2025
- Locations: Selected NewDays stores across Japan (Kiosk locations will have limited availability).

Exclusive Products Launching

Here’s a sneak peek into the exclusive products during this limited-time offer:
1. Whipped Sandwich Choux: Soft dough topped with a pastry shell and filled with Hokkaido milk whipped cream (¥150).
2. Choco Mint Steamed Buns: A two-pack of moist buns infused with refreshing mint (¥155).
3. Brown Sugar Milk Chocolate Delight: Bread filled with a rich combination of milk cream and brown sugar chocolate (¥170).
4. Strawberry Melon Bread: Sliced melon bread with strawberry jam and whipped cream (¥150).
5. Spicy Taco Tortilla: Filled with spicy taco meat and tomato salsa (¥330).
6. Bamboo Chicken Tortilla: Made with locally sourced chicken in a flavorful sauce (¥398).
7. Strawberry Eclair: An eclair filled with strawberry custard and topped with freeze-dried strawberries (¥195).
8. Lemon Cake Crepe: A refreshing lemon custard-filled crepe (¥198).
9. Salted Caramel Daifuku: Mochi filled with a salted caramel cream (¥190).
10. Heart-Shaped Strawberry Scone: A cute scone inspired by Chegosim’s heart theme (¥160).

About Chegosim

Chegosim, created by a South Korean illustrator in 2020, features a range of whimsical characters that promote positivity and happiness. The character has quickly gained popularity, especially among Gen Z in Japan and other parts of Asia, with total social media followers exceeding 1 million. Chegosim's charming designs reflect a unique art style, appealing to a broad audience.

With this collaboration, NewDays not only embraces the fun and colorful world of Chegosim but also offers delightful summer flavors that will surely leave customers coming back for more. Don’t miss this chance to savor these exclusive treats and engage in exciting giveaways at NewDays from July 29 to August 18, 2025! Stay tuned for more details, and follow Chegosim's social media for updates and character fun.

For more information, visit Chegosim's official accounts: