#Japan #Tokyo #New Era #S'YTE #Y's Omotesando

S'YTE Pop-Up Store at Y's Omotesando

S'YTE, the innovative brand known for its avant-garde approach, is set to launch a limited-time pop-up store at Y's Omotesando starting May 22 and running until May 26. This exciting event will showcase S'YTE's 2025 Spring/Summer collection, which embraces the concept of "anti-mode."

The 2025 spring/summer collection reflects a signature style that combines the iconic cuts and silhouettes reminiscent of Yohji Yamamoto. This season's lineup features light and airy fabrics such as silk, linen, and rayon that not only provide beautiful draping but also evolve over time. Utilizing techniques such as product processing, pigment printing, and washy finishes, each piece transforms uniquely with wear, resulting in a familiar quality that highlights individuality.

Among the vibrantly designed pieces, customers can look forward to the first collaboration items with New Era. These will be available for early access before the official release on May 24 at THE SHOP YOHJI YAMAMOTO, S'YTE Shibuya PARCO, and select retailers carrying the brand.

Featured Items:

1. Madras Check Coat - ¥77,000 (tax included)
A standout single coat featuring the distinctive madras check, inspired by traditional Indian textiles. This piece resonates with classic workwear aesthetics, showcasing an oversized hooded shirt paired with three-pleat pants, all made from a soft and vibrant green and navy check cotton fabric. The coat is coated with black pigment on certain areas to create a unique distressed texture after washing, ensuring that every coat has its own character from one another.

2. Baroque Pattern Embroidered Shirt - ¥41,800 (tax included)
An open-collar shirt adorned with intricate baroque embroidery on the collar, chest, and back. The detailed and bold back embroidery is specifically designed to flutter with the wind, creating a unique flair and charm that serves as a focal point in styling.

3. S'YTE x New Era® Collaboration
This eagerly awaited collaboration presents iconic New Era® items including the 9TWENTY™ and Bucket-01, crafted in cotton. The designs feature hand-stitched style embroideries of the "S'YTE Yohji Yamamoto" logo, along with a subtle black thread embroidered crow, adding an iconic touch.
- 9TWENTY™ - ¥8,690 (tax included)
Known for its lightweight, comfortable fit, the 9TWENTY™ boasts a softly structured front panel and a pre-curved visor for a stylish look.
- Bucket-01 - ¥9,240 (tax included)
This versatile bucket hat allows for various styles, catering to all ages and genders, making it a trendy accessory for any outfit.

Special Gifts:

During the pop-up store event, customers purchasing S'YTE items will be greeted with an exclusive original tote bag as a complimentary gift on a first-come, first-served basis. Additionally, those spending over ¥33,000 (tax included) will receive a stylish ring watch, while supplies last.

Event Details:

• - Duration: May 22 (Thursday) - May 26 (Monday)
• - Location: Y's Omotesando Hills, 4-12-10 Jingumae, Shibuya, Tokyo (B1F and 1F of West building)
• - Contact: 03-6455-4302
• - Hours: 11:00 AM - 8:00 PM

Stay connected with S'YTE through their Official Website or follow them on Twitter and Instagram for updated news and collections.

Uncover and embrace the artistic essence of S'YTE at the Y's Omotesando pop-up, where fashion meets individuality in beautiful harmony.