Elvie Launches Elvie Rise: A Revolutionary Smart Bouncer and Bassinet

Elvie Launches Elvie Rise: A Revolutionary Smart Bouncer and Bassinet



In a pioneering move for parenting solutions, Elvie, the renowned health brand celebrated for its innovative female-oriented technology, has unveiled its latest product, Elvie Rise. Positioned as a game-changer in the world of baby care, this all-in-one smart bouncer effortlessly transforms into a bassinet, providing parents with a seamless experience as they navigate the demands of child-rearing.

A Dual Functionality Designed for Modern Parents


Elvie Rise, available for pre-order starting January 6, 2025, comes with a retail price of $799. Designed to address the pressing needs of new parents, this innovative product allows for a smooth transition from a bouncer to a bassinet without disturbing the baby. Statistics reveal that approximately 67% of infants aged 0-3 months routinely use sleep products that are not classified as safe during both day and night. Elvie Rise comes as a timely solution to this concern.

Shifting gears from soothing to sleep, Elvie Rise follows the guidelines set forth by the American Academy of Pediatrics (AAP). With a firm and flat mattress paired with breathable fabrics and retractable straps, the product guarantees a safe sleeping environment for infants around the clock.

Cutting-Edge Features to Promote Baby’s Well-Being


The heart of Elvie Rise lies in its SootheLoop™ technology, which captures and replicates the unique bouncing routine of a parent or caregiver. This distinct feature caters to the individual needs of each child, allowing babies to experience a consistent soothing method that mimics natural comforts.

Notably, the product also supports manual use, providing parents with the option to engage with their little one directly. As an added incentive, the Elvie Rise incorporates a smart app control system, enabling caregivers to navigate automated bouncing and track valuable sleep insights.

Designed with portability in mind, Elvie Rise collapses easily and features a magnetic contact charger, facilitating effortless transportation and cordless operation. Suitable for newborns to 6 months, this product adapts seamlessly to the changing needs of growing babies.

Empowering Parents and Putting Safety First


Elvie places an emphasis on child safety in its product design. Elvie Rise adheres to the U.S. safety standards for both bassinets and bouncers, reassuring parents about their child's well-being while using the product. In its bassinet mode, it meets AAP’s sleep safety guidelines, providing a robust solution from nap-time to night-time.

Shaping the Future of Parenting


Elvie is not just a brand; it symbolizes a movement toward enhancing maternal health with cutting-edge technology. Founded by Tania Boler in 2013, Elvie has made significant strides in revolutionizing postpartum experiences. Their mission encapsulates the essence of supporting women through matrescence and the challenges of new parenthood.

Alex Knox, Elvie's Chief Product Officer, remarked on the brand's commitment to pushing the boundaries of innovation: “With Elvie Rise, we’re continuing our legacy of transforming categories that have traditionally been overlooked. We listened to hundreds of postpartum parents to identify that baby soothing and sleep were among the biggest stressors. Our aim is to give parents guilt-free time for themselves, knowing their baby is secure.”

In summary, Elvie Rise is a beacon of hope for new parents seeking balance in their daily routines. By providing a safe, convenient, and comforting solution, Elvie solidifies its reputation as a pioneer in redefining women’s health and parental support. Discover more and pre-order today at Elvie's official website.

Topics Consumer Products & Retail)

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