Mentech Welcomes Team Visma | Lease a Bike as New Strategic Partner
Mentech, renowned for its innovative smart products dedicated to cycling, has proudly announced its partnership with the famed professional cycling team Team Visma | Lease a Bike. This collaboration positions Mentech as the first official Chinese partner of the team, reflecting not only the quality of Mentech's advanced technology in cycling but also its ambition to expand its global footprint in the cycling industry.
Team Visma | Lease a Bike has garnered impressive accolades in the cycling world, achieving total victories in the three major international cycling events: the Giro d'Italia, Tour de France, and Vuelta a España. Becoming the first team ever to win all three prestigious tours in the same year, Team Visma exemplifies excellence and ambition, attributes that align seamlessly with Mentech's own innovative technological philosophy.
In a shared pursuit of advancing the capabilities and performance of cycling, Mentech and Team Visma are set to innovate and offer enhanced, intelligent products and services to cyclists around the globe. Mentech's focus on creating a comprehensive ecosystem for smart cycling products includes various offerings such as sport bicycles, cycling computers, smartwatches, panoramic cameras, and the unique PowFi hardware system, which integrates network and power functionalities. This commitment underscores Mentech's vision to lead the intelligent development of the sport.
Looking ahead to 2025, Sander Kruis, Commercial Director of the Visma | Lease a Bike Team, remarked on the excitement of integrating Mentech into their operations. "We are thrilled to welcome Mentech onboard. Collaborating with an esteemed team internationally enhances our potential to attract top businesses across the global landscape. Mentech's role as our first Chinese partner undoubtedly adds special significance to this partnership," he stated.
Yang Xianjin, Chairman of Mentech, reflected on the collaboration as a pivotal opportunity for both parties. He expressed pride in integrating cutting-edge technology into the world of professional cycling. "Our new partnership with the Visma | Lease a Bike Team not only propels the Mentech brand onto the international stage but also supports and celebrates this dynamic and passionate sport. We look forward to working closely with the team and embarking on an exciting year filled with cycling events," he said.
As both organizations gear up for an ambitious future, their partnership signifies a powerful merge of sport and technology, showcasing how smart innovations can elevate performance in professional cycling. The combination of Mentech's technologically advanced products with the competitive edge of Team Visma | Lease a Bike promises to bring forth an exceptional era in cycling, enhancing both the athlete's experience and the passionate cycling community worldwide.
Together, Mentech and Team Visma | Lease a Bike are not just committed to success on the road but are also dedicated to fostering a smarter, more connected future in the realm of cycling. As they prepare to unveil new products and initiatives in the upcoming year, all eyes will be on this transformative partnership that aims to redefine cycling performance through intelligent design and innovation.
Team Visma | Lease a Bike has garnered impressive accolades in the cycling world, achieving total victories in the three major international cycling events: the Giro d'Italia, Tour de France, and Vuelta a España. Becoming the first team ever to win all three prestigious tours in the same year, Team Visma exemplifies excellence and ambition, attributes that align seamlessly with Mentech's own innovative technological philosophy.
In a shared pursuit of advancing the capabilities and performance of cycling, Mentech and Team Visma are set to innovate and offer enhanced, intelligent products and services to cyclists around the globe. Mentech's focus on creating a comprehensive ecosystem for smart cycling products includes various offerings such as sport bicycles, cycling computers, smartwatches, panoramic cameras, and the unique PowFi hardware system, which integrates network and power functionalities. This commitment underscores Mentech's vision to lead the intelligent development of the sport.
Looking ahead to 2025, Sander Kruis, Commercial Director of the Visma | Lease a Bike Team, remarked on the excitement of integrating Mentech into their operations. "We are thrilled to welcome Mentech onboard. Collaborating with an esteemed team internationally enhances our potential to attract top businesses across the global landscape. Mentech's role as our first Chinese partner undoubtedly adds special significance to this partnership," he stated.
Yang Xianjin, Chairman of Mentech, reflected on the collaboration as a pivotal opportunity for both parties. He expressed pride in integrating cutting-edge technology into the world of professional cycling. "Our new partnership with the Visma | Lease a Bike Team not only propels the Mentech brand onto the international stage but also supports and celebrates this dynamic and passionate sport. We look forward to working closely with the team and embarking on an exciting year filled with cycling events," he said.
As both organizations gear up for an ambitious future, their partnership signifies a powerful merge of sport and technology, showcasing how smart innovations can elevate performance in professional cycling. The combination of Mentech's technologically advanced products with the competitive edge of Team Visma | Lease a Bike promises to bring forth an exceptional era in cycling, enhancing both the athlete's experience and the passionate cycling community worldwide.
Together, Mentech and Team Visma | Lease a Bike are not just committed to success on the road but are also dedicated to fostering a smarter, more connected future in the realm of cycling. As they prepare to unveil new products and initiatives in the upcoming year, all eyes will be on this transformative partnership that aims to redefine cycling performance through intelligent design and innovation.
Topics Consumer Products & Retail）
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