The Highly Anticipated GAUDI Collection by JOAQUIN BERAO Debuts After Two and a Half Years

The Long-Awaited GAUDI Collection by JOAQUIN BERAO

After a hiatus of two and a half years, the renowned Spanish jeweler JOAQUIN BERAO is set to unveil their latest masterpiece, the "GAUDI Collection." This eagerly anticipated launch will take place at a pop-up shop located on the first floor of Isetan Shinjuku from May 7 to May 13, 2025. This exclusive collection reflects the unique vision of designer Joaquin Berao, who finds inspiration in both nature and the genius of Antoni Gaudí.

Joaquin Berao, an established name in the jewelry industry, once expressed, "Nature is my greatest teacher." His fascination with Gaudí, a fellow Spanish icon, stems from Gaudí’s ability to harness beauty from the natural world. More than a century ago, Gaudí was paving the way for sustainable architecture, emphasizing the importance of natural forms, a philosophy that resonates deeply within Berao’s own work today.

Throughout his career, Joaquin has meticulously observed the structures present in nature, infusing these principles into his jewelry designs. He believes that all beauty in the universe originates from nature, which serves as his guiding principle as a designer.

The GAUDI Collection is characterized by artistic elements that heighten its presence. The pieces eschew straight lines and right angles, instead employing motifs reminiscent of fractals and organic forms that suggest a sensual ambiance. Each item is designed as a small yet exquisite work of art, inviting wearers to indulge in quality and creativity.

For this collection, prices vary, with bangles starting at ¥173,800 and reaching up to ¥214,500, along with rings priced at ¥85,800, earrings at ¥75,900, and necklaces at ¥107,800. The collection is a tribute to Gaudí, emphasizing the organic shapes that come alive through Berao’s artistic touch.

About the Pop-Up Shop

- Dates: May 7 (Wed) - 13 (Tue), 2025
- Time: 10:00 AM - 8:00 PM
- Location: Isetan Shinjuku, Main Building 1F, Jewelry Promotion

To highlight this stunning collection, Berao has enlisted the talents of Spanish photographer Pia Riverola for the imagery. Known for her nostalgic style that conveys a warmth reminiscent of human skin, Riverola's work reflects respect for nature and the travel-driven essence of life—a mirror to Berao's own philosophy.

Riverola’s distinct use of color plays a vital role in shaping the collection's aesthetic. In a quest to break away from the sterile imagery often associated with silver and gold jewelry, Berao embarked on a collaboration with Riverola, resulting in a vibrant portrayal of silver jewelry against the lush backdrop of Mexico's natural landscapes. This synergy brings forth an extraordinary, powerful, and beautiful world.

About JOAQUIN BERAO

Founded by Joaquin Berao in Madrid in 1982, the brand has carved a niche in the high-end jewelry market. For nearly four decades, Berao's designs have showcased a harmonious blend of sculpturesque beauty and elegance, allowing wearers to express their distinct sense of style and values. The ethos of JOAQUIN BERAO reflects a commitment to exquisite craftsmanship rather than ostentatious displays of wealth.

Joaquin Berao was introduced to the world of jewelry at age 15, learning from his uncle in a workshop. His foundational training has resulted in the innovative designs that have come to define the JOAQUIN BERAO brand. With various prestigious collaborations and public exhibitions throughout Europe, Berao’s career remains steadfast amidst evolving trends.

Berao’s guiding principle, “Simplicity is Complexity Resolved,” echoes through his creations, emphasizing a profound observational approach to nature. His style celebrates originality, integrating natural forms and structures seamlessly into wearable art.

To experience the captivating GAUDI Collection firsthand, make sure to visit the pop-up shop at Isetan Shinjuku this May. For more information or to explore the brand, visit JOAQUIN BERAO's official website or follow them on Instagram at @joaquinberaojp_official.