MAPA Broker Partners with Copart to Revolutionize the U.S. Auto Auction Industry

In a significant move set to redefine the automotive auction sector in the United States, Mapa Broker, co-founded by Erika Rodriguez and Pocho Pereira, has announced a groundbreaking partnership with Copart. This collaboration aims to make auto auctions more accessible and user-friendly through the launch of two innovative initiatives: the "Mapa App" and a comprehensive guide titled "Mapa para un Sueño" (translated as "Map to a Dream"). This landmark announcement was made during the 2025 Dealer's Exchange Conference, where Copart executives reiterated their commitment to the growth of the Spanish-speaking market and technological advancements within the industry.

The aim of the Mapa App is to empower users by providing them direct access to auto inventory, leveraging technology to streamline the auction process. Through the application, users will be able to customize filters to find vehicles that meet their specific needs. Most notably, they will set competitive bidding strategies independently, eliminating the need for intermediaries. This app promises not only to facilitate participation in auctions but also to educate users, making it a multifunctional tool that enhances the auction experience.

Scheduled for release by the end of this year, the initial version of the Mapa App marks a pivotal step towards user autonomy in the auction journey. The app aims to demystify the auction process and invite more people to engage within this often intimidating environment. Erika Rodriguez, co-founder of Mapa Broker, expressed, "We believe that the clearer the path, the more people will be encouraged to participate. This app is designed to provide autonomy, knowledge, and confidence for anyone looking to enter the auction space with a strategic mindset."

The second element of this initiative, "Mapa para un Sueño," is a heartfelt and practical guide for aspiring entrepreneurs in the auto industry. The book shares the true stories of Pocho and Erika, chronicling their journeys from the ground up in one of the most competitive markets. It combines motivational narratives with actionable insights, proven strategies, and essential tips designed to help readers avoid common pitfalls and confidently take their first steps into the world of auctions.

By launching these innovative platforms, Mapa Broker underscores its mission to simplify the auction process, educate, and empower communities. The impact of such tools can have a far-reaching effect by encouraging more participants to explore the possibilities available within the automotive auction landscape. This transformative partnership with Copart illustrates a shared vision to facilitate growth and technological advancement in the industry.

In a landscape where accessibility is key, initiatives like the Mapa App are not just about making technology more available; they embody a broader effort to inclusively enhance the auto auction industry, especially for Spanish-speaking communities. Such endeavors serve as invaluable resources—bridging gaps and connecting people to new opportunities.

For further details about Mapa Broker, the upcoming Mapa App, or the inspiring book "Mapa para un Sueño," interested parties can follow them on social media: Instagram @mapabroker, Facebook @mapabroker, and TikTok @mapabroker. Media inquiries and interview requests can be directed towards Fabiola Malka at [email protected] or through phone at 786-285-7783.