Exploring the Value of Analog in a Digital Age: The Stories Series Launch

In a world increasingly dominated by digital technology, the value of analog experiences is gaining new attention. Audio-Technica, a leading name in audio technology since 1962, has launched a meaningful conversation through its new talk video series titled 'The Stories'. This series aims to delve into the profound significance of analog in contemporary society, emphasizing its ability to provoke human emotions and connections available in our fast-paced digital lives.

The inaugural episode, released on May 29, features esteemed musician, composer, DJ, and producer Shinichi Osawa as the guest, alongside renowned navigator Shuzo Ohira, a model, DJ, and multi-faceted artist. The dialogue revolves around profound questions about what analog experiences can bring to humanity and the potential power of music to impact the world.

The Goals of 'The Stories'

'The Stories' serves as a platform for exploring the unique attributes of analog culture through engaging discussions with various creative individuals. In an era where the digital continues to accelerate, the series investigates how analog has the potential to stimulate human sensibilities and offer innovative values across artistic expressions. It plans to engage diverse contributors from fields such as music, literature, and visual arts, slowly revealing the multifaceted impact of the analog world.

The series promises to be enlightening, with the upcoming guests including prominent film director Takashi Yamazaki, known for his work on ALWAYS - Sunset on Third Street and Godzilla-1.0. Through such dialogues, Audio-Technica hopes to portray a clear vision of the significance that analog culture contributes amidst the digital wave.

About Shuzo Ohira: The Navigator

Leading the conversations in 'The Stories', Shuzo Ohira has become a pivotal voice of his generation. Having achieved an impressive following of around 10 million across social media platforms, Ohira exemplifies the crossroad between analog and digital. He expresses that people often overlook the importance of analog, despite its universal relevance in meaningful communication and expression. Partaking in dialogues with passionate and dedicated creatives, he anticipates uncovering new connections and inspirations that emerge from these conversations.

Spotlight on Shinichi Osawa

The featured guest of the first episode, Shinichi Osawa, is celebrated for his groundbreaking contributions to the music landscape. Since his debut in 1993, he has managed to push the boundaries of genres, collaborating with an array of domestic and international artists while even curating music bars that specialize in vinyl records. His conversation with Ohira is set to explore the intrinsic value that analog brings to music and artistry, challenging the conventions of sound in a digital-centric world. This enlightening session will be aired in two parts, with the initial segment available from May 29 and the latter scheduled for June 13.

A New Analogue Experience: 'analog - naturally'

Building on this launch, Audio-Technica has also introduced a program called 'analog - naturally,' commencing on March 6, 2025, which focuses on constructing a unique analog experience in music. Following its debut at Milan Design Week, this initiative aims to deliver the value of analog experiences, merging music with interior design through innovative products like the turntable, Hotaru. Such endeavors aim to promote the essence of analog to a new generation of audiences.

As the series progresses, Audio-Technica continues its commitment to deliver high-quality analog experiences, emphasizing the harmonic blend of tradition and modernity within artistry. This new chapter reassures us that in a rapidly evolving digital landscape, the timeless nature of analog remains an essential treasure worth exploring.

For more information and to catch all episodes, head to the official site.