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Investment Day: Insights from Japan's Investment Landscape

On October 4th, Japan commemorates "Investment Day", an initiative aimed at promoting investment awareness across the nation. A recent survey conducted by Kabunogakkou, a reputable online stock trading school run by Treasure Promote Inc., reveals intriguing insights into the current state of investment activities among Japanese citizens.

The survey, which included 6,000 participants aged 20 to 70, indicates that only 31% of respondents are involved in some form of investment, whether it's stocks, bonds, mutual funds, or real estate. This statistic reflects that despite the increasing trend toward investment, a majority are still hesitant or uninformed about the benefits of investing.

Survey Overview

• - Target Group: Nationwide survey of men and women aged 20-70
• - Sample Size: 6,000 individuals (3,000 men and 3,000 women)
• - Period of Survey: September 27, 2025
• - Method: Online
• - Conducted by: Treasure Promote Inc.

This examination highlights a striking discrepancy when broken down by gender. The findings showcase that men's involvement in investment easily surpasses that of women at a ratio of approximately 1.7 to 1. Specifically, 38.3% of male respondents engage in investment strategies, compared to only 23.0% of female respondents.

Interestingly, the overall propensity for investment appears to rise with age. The survey reveals that only about 25% of those in their 20s and 30s participate in investment activities, whereas this figure climbs to 28.7% in the 40s, nearly 30% in the 50s, and peaks at 38.8% among those in their 70s.

The gender gap illustrates a need for targeted initiatives to encourage women to invest more actively. For instance, in the 20s demographic, a stark contrast exists, with 34.0% of men participating in investments versus merely 17.2% of women—a nearly twofold disparity. Conversely, the smallest gap is observed among older participants aged 70 and above, with 45.4% of men and 32.3% of women involved.

Bridging the Gap

In light of Japan’s goal of steering individuals towards a savings-to-investment mindset, government initiatives, including the newly introduced NISA system in 2024, are expected to elevate interest in investments. However, this survey illuminates that a sizable portion of the population remains uninvolved. Educating and incentivizing individuals, particularly women, to take their first steps into the investing world, is paramount.

The managing director of Kabunogakkou, Tsuyoshi Kubota, emphasizes that investing goes beyond mere profit-making; it offers transformative life experiences. He recalls his own journey, starting with 300,000 yen amassed from part-time jobs, and within a decade, building a portfolio exceeding 100 million yen. His success has allowed him not only to enjoy life but also to help others through charitable contributions.

Kubota advocates for investment as a powerful tool for personal growth and societal contribution. He expresses a commitment to fostering accessibility to investment education, particularly for underrepresented groups.

The Role of Kabunogakkou

Kabunogakkou provides continuous surveys targeting personal investors in Japan, continuously advocating investment education. Their dynamic approach, combining traditional lecture methods with a strong online presence, has attracted a large leader audience, with over 910,000 participants since their establishment. As Japan's leading online stock trading school, their focus remains on empowering individuals to make informed decisions about investments.

Conclusion

As Japan marks Investment Day, the findings from this survey serve as both a call to action and a critical starting point for igniting an investment culture. Addressing the participation gap among women and younger generations may pave the way for a financially empowered society. Kabunogakkou is dedicated to this vision, assuring that investment education will continue to thrive and flourish throughout the nation.