FM and LPGA Rising Star Lottie Woad Forge Exciting New Partnership

FM Partners with Lottie Woad: A New Era for Women's Golf

FM, a leader in commercial property insurance, has officially entered into a strategic partnership with rising LPGA Tour star Lottie Woad. This announcement marks a significant milestone in FM's ongoing commitment to promoting women's golf and supporting the aspirations of young athletes.

Who is Lottie Woad?

Lottie Woad, hailing from England, has quickly made her mark on the PGA Tour. Just this year, Woad transitioned to professional golf and made an impressive debut by winning the ISPS HANDA Women's Scottish Open, her very first tournament as a pro. As a newcomer to the LPGA Tour, she represents not just her talent but also the future of golf, making her an ideal ambassador for FM.

Details of the Partnership

As part of this partnership, Woad will prominently display FM's logo on the front of her cap during all LPGA Tour and global golf events. The first major event featuring Woad as a brand ambassador will be the ANNIKA driven by Gainbridge tournament, scheduled to kick off on November 13, 2025. Additionally, Woad is set to take part in various FM client and employee gatherings, creating a robust platform for engagement and support.

FM's Vision and Commitment to Women in Sports

Lottie Woad expressed her enthusiasm about joining the FM team, stating, “It’s incredibly exciting to become part of the FM family, especially as I've witnessed their dedication to supporting women in golf and the sport as a whole.” She emphasized that FM's commitment to resilience and performance closely aligns with her personal values, making this partnership a natural fit.

FM’s Chairman and CEO, Malcolm Roberts, echoed Woad’s enthusiasm, stating, “Partnering with Lottie Woad, one of the most exciting young athletes in professional golf, is a thrilling opportunity for us. We share her dedication to preparation, performance, and excellence, and are proud to support her journey.”

Supporting Future Generations

The collaboration with the 21-year-old Woad underscores FM's vision of nurturing the future of golf. This August marked the second year of the FM Championship, which boasts the largest purse on the LPGA Tour outside of the majors and championship events. This commitment demonstrates FM's dedication to fostering opportunities for the next generation of golfers and sports enthusiasts.

Moreover, FM’s sports partnerships platform showcases its unique science- and research-based approach to commercial property insurance. This initiative aims to engage and inspire students and young professionals to pursue careers in science, technology, engineering, and mathematics (STEM).

Previous Partnerships and Initiatives

FM’s partnership with Woad builds upon a growing portfolio of sports collaborations, demonstrating its commitment to the sport of golf. In late 2023, FM announced a five-year deal with the LPGA to host the FM Championship. Earlier this year, they partnered with top-ranked LPGA golfer Megan Khang and also teamed up with PGA TOUR star Rory McIlroy, who co-owns a team participating in the TGL’s Boston Common Golf.

Woad's arrival to the FM partnership not only strengthens its alignment with rising talent but also highlights the company's commitment to promoting progress in women’s sports. The future looks promising for both FM and Lottie Woad as they embark on this exciting journey together.

Conclusion

FM's partnership with Lottie Woad is a significant step towards promoting women's golf and advancing the game as a whole. As Woad continues to rise in the ranks of professional golf, FM remains dedicated to supporting her career and the future of women's sports. This collaboration promises to resonate well beyond the golf course, inspiring many to pursue their dreams relentlessly.