In an exciting collaborative effort, STLogue Co., Ltd. has announced that the GELABO × VALX Protein Gelato, produced by former Takarazuka star Akira Akino, has completely sold out. Limited to just 200 sets, this innovative product has captured the attention and enjoyment of health enthusiasts and sweet lovers alike, selling out in just 12 days since its launch.
Collaboration Behind the Product
This unique protein gelato was developed through a partnership between "GELATERIA GELABO," a brand known for its artisanal gelato, and "VALX," a reputable protein brand. The endeavor to balance deliciousness and nutritional benefits stemmed from Akira's passion for ice cream — a sweet treat she wanted to enjoy while getting her daily protein intake. As someone dedicated to fitness and training, Akira approached the recipe development with a commitment to ensuring both flavor and nutritional quality.
Meticulous Craftsmanship
The gelato is made using traditional methods by skilled artisans from GELATERIA GELABO, combined with VALX's expertise in protein development. This collaboration successfully achieved a harmonious blend of sensory enjoyment and high protein content, setting this gelato apart as a guilt-free indulgence. Customer feedback on social media has hailed the product as "a delightful reward without the guilt," and many have expressed surprise at its exceptional taste, which typically isn’t associated with protein products.
Heartfelt Appreciation from Akira Akino
Upon the success of the product, Akira Akino expressed her gratitude towards the supporters and customers saying, "Thank you so much for purchasing. I wanted to create sweets that would provide energy for both the mind and body. I'm grateful to see that we sold out within 12 days, and I hope to continue bringing smiles to everyone through our offerings. I will keep focusing on beauty, health, and deliciousness."
Commitment to Quality from the Collaborating Companies
Sakakawa En, CEO of GELABO, shared his pride in utilizing their gelato-making expertise to create delicious products that incorporate protein. He stated the warm feedback they've received from customers has been a significant motivation for the team, promising to keep focusing on quality and enjoyment in future product development.
Meanwhile, Masayuki Tadaishi, CEO of VALX, expressed his joy that this gelato aligns with their mission to make protein more accessible and enjoyable. He noted that the quick sell-out reflects the high expectations of customers and affirmed their commitment to supporting health through innovative products.
About the Brands
GELATERIA GELABO prides itself on crafting gelato with the finest ingredients and meticulous attention to detail, ensuring a rich artisanal flavor that mass-produced ice creams and gelatos can't replicate. Their craft is rooted in a passion for quality and creativity, which shines through in every scoop.
VALX, on the other hand, is dedicated to authenticity and quality, pushing the boundaries of fitness products, which includes supplements, apparel, and training gear. With over 780,000 YouTube subscribers and an overall social media footprint surpassing 1.55 million, VALX is at the forefront of the fitness industry.
Through their respective endeavors, both GELABO and VALX are committed to delivering exceptional experiences to their customers, continuing this exciting journey with further innovative offerings in the future.
About STLogue
STLogue Co., Ltd., headquartered in Minato, Tokyo, seeks to harness the remarkable talents of former Takarazuka stars, helping them flourish in new endeavors while contributing meaningfully to society through professional content management and marketing. With a passionate team at the helm, they are set to bring continued joy and innovation to the market.