TCL Welcomes Team Ambassadors Joy Beune and Alex Vinatzer at IFA 2025 in Berlin
TCL, a global leader in consumer electronics and a prominent partner of the Olympic and Paralympic Games, celebrated the spirit of sport, innovation, and Olympic values at the IFA 2025 in Berlin. The event, held on September 6, 2025, featured Team TCL Ambassadors Joy Beune, a Dutch speed skater, and Alex Vinatzer, an Italian alpine skier. Their presence marked the official launch of TCL’s partnership with these exceptional athletes, emphasizing the brand's dedication to inspire greatness through the intersection of sports and technology.
During their visit to the TCL stand, Joy and Alex interacted with fans, explored the latest TCL innovations, and participated in activities designed to highlight performance, design, and Olympic ideals. They had the chance to experience some of TCL's standout products, including the C9K Premium QD-Mini LED TV, the immersive Z100 FlexConnect speaker, the intelligent FreshIN 3.0 air conditioner, and the multifunctional Super Drum washing machine, along with the sleek standalone refrigerator.
Joy Beune, renowned for her achievements in speed skating, shared her enthusiasm about the event, stating, "It was inspiring to join TCL at IFA 2025 and experience their latest innovations. The energy at the booth, interacting with fans, and realizing how TCL technology can enhance everyday life was truly motivating." Alex Vinatzer echoed her sentiments, adding, "TCL's message of inspiring greatness aligns perfectly with the dedication it takes to train, compete, and improve as an athlete. I am proud to be part of Team TCL and excited to see what this partnership will bring."
This activation reflects TCL’s global partnership with the International Olympic Committee (IOC) in the category of home audio-visual devices and appliances, extending until 2032. The partnership is a testament to TCL’s commitment to uniting people across cultures and generations through the transformative power of sports. As part of this collaboration, TCL products will contribute to enriching experiences for fans and athletes alike, including digital displays at the Olympic Winter Games and home appliances in the Olympic Village.
Moreover, both Joy and Alex are set to feature in upcoming TCL campaigns leading up to the Milano Cortina 2026 Olympic Winter Games. This initiative serves as a bridge between sports and technology, illustrating how TCL is set to reshape the future landscape of sports-viewing and athlete training.
Known for its strong focus on research, development, and manufacturing, TCL Electronics develops a broad spectrum of products, from televisions and audio devices to smart home products and household appliances. The brand is dedicated to providing consumers with remarkable experiences through innovative technology and thoughtful design. With one of the largest vertically integrated supply chains in the electronics sector and state-of-the-art display panel manufacturing, TCL continues to be at the forefront of the industry, ensuring that innovation remains accessible to everyone. For more information, visit TCL's official website.
During their visit to the TCL stand, Joy and Alex interacted with fans, explored the latest TCL innovations, and participated in activities designed to highlight performance, design, and Olympic ideals. They had the chance to experience some of TCL's standout products, including the C9K Premium QD-Mini LED TV, the immersive Z100 FlexConnect speaker, the intelligent FreshIN 3.0 air conditioner, and the multifunctional Super Drum washing machine, along with the sleek standalone refrigerator.
Joy Beune, renowned for her achievements in speed skating, shared her enthusiasm about the event, stating, "It was inspiring to join TCL at IFA 2025 and experience their latest innovations. The energy at the booth, interacting with fans, and realizing how TCL technology can enhance everyday life was truly motivating." Alex Vinatzer echoed her sentiments, adding, "TCL's message of inspiring greatness aligns perfectly with the dedication it takes to train, compete, and improve as an athlete. I am proud to be part of Team TCL and excited to see what this partnership will bring."
This activation reflects TCL’s global partnership with the International Olympic Committee (IOC) in the category of home audio-visual devices and appliances, extending until 2032. The partnership is a testament to TCL’s commitment to uniting people across cultures and generations through the transformative power of sports. As part of this collaboration, TCL products will contribute to enriching experiences for fans and athletes alike, including digital displays at the Olympic Winter Games and home appliances in the Olympic Village.
Moreover, both Joy and Alex are set to feature in upcoming TCL campaigns leading up to the Milano Cortina 2026 Olympic Winter Games. This initiative serves as a bridge between sports and technology, illustrating how TCL is set to reshape the future landscape of sports-viewing and athlete training.
Known for its strong focus on research, development, and manufacturing, TCL Electronics develops a broad spectrum of products, from televisions and audio devices to smart home products and household appliances. The brand is dedicated to providing consumers with remarkable experiences through innovative technology and thoughtful design. With one of the largest vertically integrated supply chains in the electronics sector and state-of-the-art display panel manufacturing, TCL continues to be at the forefront of the industry, ensuring that innovation remains accessible to everyone. For more information, visit TCL's official website.
Topics Consumer Products & Retail）
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