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Kiehl's Rare Earth Mask: The Evolution of a Classic

On August 1, 2023, Kiehl's will unveil its newly revamped Rare Earth Mask, a beloved product in the skincare range that has captivated fans for over a decade. Originally launched in 2012, this mask is formulated with rare Amazonian White Clay, known for its exceptional absorption properties that tackle skin impurities.

Having started in 1851 as a small apothecary in New York's East Village, Kiehl's has always prioritized nature-based ingredients and scientific principles in its skincare offerings. The iconic Rare Earth Mask embodies this philosophy, promoting a refreshed and cleaner complexion by targeting stubborn blackheads and excess oil.

Key Features of the Upgraded Rare Earth Mask

The new formula features the unique 'Aqua Active Clay,' which combines the purifying properties of Amazonian White Clay and Bentonite. This innovative formula works powerfully to absorb dirt and grease, while providing a gentle application that is suitable for even the most sensitive skin types.

Notably, the ingredient list has doubled the inclusion of Aloe Vera extract and Allantoin, enhancing its moisturizing capabilities while ensuring skin friendliness. This advancement makes it a go-to product for anyone dealing with troublesome pores.

How to Use the Rare Earth Mask

For best results, apply the mask after cleansing the face. Spread a uniform layer over areas of concern, avoiding the eyes, and allow it to set for about 10 minutes. Once the mask dries, rinse it off thoroughly. Kiehl's recommends using this mask about twice a week, especially during seasons when pores are more prone to blockage.

Post-mask, your skin’s capacity to absorb further skincare products is heightened. Follow with a toner to balance the skin, then apply a generous amount of serum, oil, and finally a cream to lock in moisture. This layering technique is essential for delivering maximum nourishment to the skin.

Environmental Commitment

In a broader commitment to sustainability, Kiehl's has also reduced the plastic content of the mask’s packaging by 40%. This is part of their ongoing efforts to promote environmentally friendly practices without compromising quality, echoing founder Aaron Morse's mission of giving back to the community.

The Power of Amazonian White Clay

The Amazonian White Clay used in the Rare Earth Mask is renowned for its fine particles and rich mineral content, making it exceptionally effective at removing impurities from deep within pores. For centuries, indigenous populations have utilized this unique clay for its skin-soothing properties, and Kiehl's harnesses this natural resource to bring its customers the best of what nature offers.

About Kiehl's

Kiehl's has established itself as a go-to brand for quality skincare since its inception. Each product is rooted in the three principles of 'Nature, Science, and Service,' providing tailored solutions for individual skin concerns. This commitment to quality and community involvement is at the heart of Kiehl's mission to promote healthy skin and happy self-expression for everyone. The brand’s sustainability initiatives, including the 'Kiehl's Mission Renewal,' reflect its dedication to creating a better future for the planet and its inhabitants.

Follow Kiehl's on social media for updates and skincare tips: Instagram: @kiehlsjp, Twitter: @kiehlsjp.