#Japan #Tokyo #FamilyMart #Takarazuka #Famipay

New Campaign from FamilyMart to Celebrate 45 Years of Service

As FamilyMart prepares to celebrate its 45th anniversary in September 2026, they are kicking off the second round of an exciting campaign titled “Invitation to a Takarazuka Theater Private Performance”, starting June 9, 2026. This initiative invites customers to earn stamps via the Famipay app when they make purchases related to public utilities, taxes, or online shopping at FamilyMart. Upon collecting a certain number of stamps, participants can enter for a chance to win exclusive tickets to a special Takarazuka performance featuring the Star Troupe.

In response to customer feedback regarding the first campaign, which saw high participation, FamilyMart has introduced a promotional video featuring former Takarazuka actresses Michiru Irodori and Sakiho sobu, who provide an engaging guide for collecting stamps. The video, available from June 9, creates a connection between the actresses and the audience while showcasing the ease of stamp collection.

Capturing the Fun of Stamp Collection

The promotional video features the two actresses navigating the Famipay app and completing a transactional process at a FamilyMart store. Having debuted together as members of Takarazuka's Class of '99, they revisit their old charm and collaboration while sharing their genuine excitement as stamps accumulate on their apps. Their infectious joy reflects an encouraging atmosphere for anyone looking to participate in the campaign.

In an inner glimpse behind the scenes of the shoot, the duo dressed in FamilyMart-themed outfits, worked together seamlessly, showcasing their bond developed over years of friendship. Watching them discover how effectively they could gain stamps sparked laughter, demonstrating how relatable and enjoyable this campaign can be.

Campaign Details

During this campaign, participants will earn one stamp for each eligible transaction made at FamilyMart when they present their Famipay app at the register. Once they amass enough stamps, they can exchange them for various rewarding benefits.

Campaign Duration: June 9, 2026 - July 31, 2026. Stamp collection is valid until July 27, 2026.

Exciting Benefits Await!

• - A Prize: 2,315 winners will receive tickets to the Takarazuka Theater Private Performance!

- SS Seat Course (10 stamps): 194 winners
- S+ Seat Course (8 stamps): 775 winners
- S and A Seat Pair Course (8 stamps): 460 pairs (920 people total)
- B Seat Pair Course (4 stamps): 213 pairs (426 people total)

Show Information: Takarazuka Theater Star Troupe performance titled “RRR x TAKA'R'AZUKA ～√Rama～” based on the film by SS Rajamouli. Performance scheduled for October 3, 2026, at Takarazuka Grand Theater in Hyogo Prefecture.

In addition to the theater performance, there are two more drawing benefits:

• - B Prize: Blu-ray of the performance C Prize: FamilyMart points worth 10,000 yen available for 200 winners!

Upgraded Chances of Winning

For increased chances of winning: You can double your odds by making at least one Famipay transaction during the application period. Registering for “Famipay's Next Month Payment” can triple your odds, making every purchase through Famipay even more beneficial.

FamilyMart is stepping up its loyalty initiatives alongside its commitment to remaining a meaningful presence in local communities, emphasizing convenience and connection – echoing their slogan: “You and FamilyMart – Together”. With their continuous adaptation to meet customer needs and desires, this campaign not only celebrates their history but also promotes innovation and engagement well into the future.

For more information about the campaign and how to enter, check the official site: FamilyMart Takarazuka Campaign