Tom Rowntree to Unveil IHG's Vision for Modern Luxury in Prague
Redefining Luxury: IHG's Vision for the Modern Traveler
As the landscape of luxury hospitality continues to evolve, Tom Rowntree, Vice President of Luxury Lifestyle Brands at IHG Hotels & Resorts, is set to take center stage at the ILHA INSPIRE Europe conference on November 12-13, 2025, at the Congress Centre of the Czech National Bank in Prague.
Rowntree's session, titled "IHG's New Vision for Modern Luxury," will feature a conversation with Terence Baker, Senior News Editor at STR / CoStar News Hotels. Together, they will delve into how IHG is sculpting luxury brands that resonate with individuality, authenticity, and genuine connections. The focus will be on crafting experiences that meet the diverse needs of today’s sophisticated travelers.
The Evolution of Luxury Branding
Rowntree's insights draw upon his extensive experience overseeing prestigious brands such as Six Senses, Regent, InterContinental, and Vignette Collection. His unique perspective will illustrate how IHG is transforming luxury through deliberate brand evolution and a deep understanding of consumer desires.
The discussion will cover several key themes:
- - Reimagining Heritage Brands: Finding the balance between modern innovation and the timeless elegance that consumers expect from luxury names.
- - Fostering Connections: Understanding that contemporary travelers value experiences that facilitate multigenerational and experiential travel, enhancing the concept of connection and belonging in luxury contexts.
- - The Impact of Wellness and Culture: Exploring the importance of wellness, cultural immersion, and authenticity in defining the luxury experience.
INSPIRE Prague: A Hub of Ideas
Beyond the discussions on stage, the INSPIRE Prague conference promises an array of networking opportunities for attendees. The INSPIRE Hub will serve as a relaxed space for professionals in luxury hospitality to connect, share insights, and forge lasting partnerships. Evening cocktail receptions and informal meetups aim to foster genuine conversations and collaborations among industry leaders, setting the stage for future endeavors.
With over 300 attendees and more than 60 speakers, this gathering is not just an event; it's a comprehensive exploration of innovation, culture, technology, and investment trends within the luxury sector.
A Gathering of Exceptional Minds
Supporting the INSPIRE Prague conference are numerous industry sponsors renowned for their commitment to innovation within luxury hospitality. Partners like Honeywell, Crestron, and Ecolab showcase the vibrant ecosystem sustaining the luxury market.
After Prague, the ILHA continues its global dialogue at INSPIRE USA scheduled for December 10-11, 2025, in Las Vegas. Participants can expect a continuation of discussions on leadership and opportunities in the luxury hospitality space.
Join Us in Redefining Luxury
To be part of this forward-thinking conference, registration is open now. Discover how IHG is setting new standards for the future of luxury travel. Join Rowntree and other leading figures in Prague, and be witness to the transformation of the hospitality industry.
For more details about the event and registration, visit ILHA INSPIRE Europe.
Topics Travel）
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