#Japan #Kagawa #Outfitter Lab #TGC Kagawa #SOOLON

Outfitter Lab Official EC Site Launches

The popular select shop Outfitter Lab has officially launched its new e-commerce site, aiming to revolutionize online fashion shopping in Japan. Coinciding with its participation in the TGC Kagawa 2025, this exciting development brings together over 60,000 items from a diverse range of brands, showcasing their commitment to delivering the most sought-after fashions to Japanese consumers.

In just a few years, Outfitter Lab has grown significantly, amassing sales that exceeded 3 billion yen and setting a target of 4 billion yen for the ongoing fiscal year. Notably, Outfitter Lab has distinguished itself by partnering with renowned American casual wear brands such as THE NORTH FACE and TOMMY HILFIGER, and has also embraced the K-POP wave by featuring brands like VARZAR and WOOALONG—brands that have yet to make their debut in Japan.

The launch of the official online store represents a reinvigorated approach for Outfitter Lab, especially in light of the success of their original brand, SOOLON. This endeavor is expected to bolster their position in the competitive fashion industry and enhance the shopping experience for users looking for something special. By offering an extensive selection of its in-house brands alongside carefully curated imports, Outfitter Lab aims to deliver a unique shopping experience that emphasizes personalized service and trendy offerings.

At the core of Outfitter Lab’s mission is the desire to introduce “brands that truly resonate globally” to Japanese consumers. The new EC site is designed to act as a bridge between culture and fashion, staying at the forefront of the latest trends.

As part of their commitment to innovation, the official EC site will soon feature exclusive lines and limited-edition products that have not previously been available on other platforms like ZOZOTOWN. This strategic move allows Outfitter Lab to provide shoppers with a more personalized and engaging experience, catering to the evolving needs and tastes of the modern consumer.

Key Features of Outfitter Lab's EC Site:

• - New Site Name: Outfitter Lab Official Store
• - Opened on: May 1, 2025
• - Total Products Available: Over 60,000 items (to be gradually released)
• - Brands Carried: 10 in-house brands plus numerous imported labels
• - Special Page: Outfitter Lab Official Store

As Outfitter Lab embarks on this new chapter, it aims to set a new standard for select shops by providing a comprehensive multi-brand experience that is not only about fashion but also about connecting the user with the current cultural zeitgeist.

Contact Information

For inquiries regarding this launch, please reach out to the Public Relations Team of Outfitter Lab at:

• - Email: [email protected]

As we look forward to 2025, Outfitter Lab promises to elevate the online shopping landscape, making it an exciting time for fashion enthusiasts everywhere.