#Japan #Tokyo #Insect Repellent #Earth Chemical #Mamoru Room

Introducing the New ‘Mamoru Room’ Insect Repellent

Earth Chemical Co., Ltd., headquartered in Chiyoda, Tokyo and led by President Katsunori Kawabata, is set to launch its innovative product, the ‘Mamoru Room Hanging Insect Repellent Plate’, across Japan on February 2, 2026. This exciting development reflects the evolving attitudes of consumers towards pest control, particularly in enhancing the aesthetic integrity of their living environments.

The Shift in Consumer Preferences

Recent trends indicate a notable shift in consumer perspectives regarding insect care products. A significant number prefer to avoid such products altogether if possible, particularly due to concerns about the potential negative impact on home decor. According to our latest survey, about 23% of respondents expressed dissatisfaction with traditional pest control solutions, feeling that they detract from the overall interior aesthetic. In response, the ‘Mamoru Room’ brand has seen substantial growth, tripling in size over the past three years, indicating a strong consumer demand for both functional and design-driven insect care solutions.

Stylish Design Meets Functionality

The new ‘Mamoru Room Hanging Insect Repellent Plate’ aims to bridge the gap between effective insect prevention and stylish home integration. Customers appreciate a product that not only works well in deterring pests but also complements their interior design preferences. The brand's image survey found that 'stylish' was the top descriptor among consumers, reinforcing the need for products that do not disrupt the visual appeal of their living spaces.

Key Features of the Product

1. Refined Aesthetic Design: The new design of the insect repellent moves away from traditional bulky looks and incorporates a warm, approachable round form, designed to blend seamlessly into any home environment. The colors of both the container and the net have been updated to ensure they harmonize well with a variety of interior styles.

2. Triple Action Formula: This product features a unique triple-action formulation with three active ingredients—Prallethrin, Emamectin Benzoate, and Transfluthrin. This combination works effectively against pesky insects, ensuring rapid action and an enduring protective effect against nuisances like mosquitoes and gnats.

3. Exclusive Multi-Filament Structure: Our proprietary netting design facilitates optimal dispersal of the active ingredients, maximizing effectiveness from start to finish. This innovative structure ensures a wider distribution to combat mosquito issues effectively.

4. Versatile Applications: The odorless nature of the repellent means it is perfect for households with babies or pets, allowing for worry-free placement, even in damp conditions.

Product Overview

The ‘Mamoru Room Hanging Insect Repellent Plate’ is available in several options:

• - 6-Month Supply: Effective against mosquitoes, fruit flies, mushroom flies, and other nuisances. Available nationwide starting February 2, 2026.
• - 9-Month Supply: Same efficacy as above, also available nationwide on the same date.
• - 1-Year Supply: Part of our extended protection series, aiming to provide consumers with long-lasting insect defense.
• - Special Entryway Versions: Specifically designed for doorways, in both 9-month and 1-year options.
• - Window Screen Variants: Available in both 9-month and 1-year supplies, perfect for effective indoor pest management.

Each product option is ready to enhance your home’s comfort and visual appeal while efficiently keeping unwanted pests at bay.

In conclusion, Earth Chemical's commitment to innovation is evident in the launch of the ‘Mamoru Room Hanging Insect Repellent Plate’. By harmonizing aesthetic value with effective pest management, we hope to enrich the daily lives of our customers, making their spaces more enjoyable and comfortable. Stay tuned for its release on February 2, 2026!