#Tokyo #Evolve #LOUNIE #Ice Jersey

LOUNIE's Ice Jersey: The Summer Essential

Every summer, the fashion brand LOUNIE, operated by AIIA Inc., unveils its much-anticipated Ice Jersey collection. Known for its exceptional comfort and functional style, this year's series once again captivates the hearts of many. LOUNIE is committed to providing luxurious fabrics and designs that elevate summer wear, making it a go-to choice for fashionable women.

A Return of the Beloved Ice Jersey Collection

The Ice Jersey series has become synonymous with summer for countless loyal customers. What makes it irresistible? The combination of functionality and elegance is what keeps customers coming back year after year.

One of its standout features is its incredible ease of care. You can simply toss it in the washing machine, offering a reset from the discomfort of summer heat. Upon wearing, you'll be astonished by the "cool-touch" sensation, perfectly complemented by UV-cut protection that shields your skin from the sun.

Moreover, the Ice Jersey excels in body coverage. The material boasts excellent drapability, creating flattering silhouettes without clinging to the body, resulting in a slim appearance.

This year, LOUNIE introduces two unique materials that combine high functionality with aesthetic appeal.

The New Evolve Line

Introducing the Evolve line, developed from luxurious Italian fabric known for its high quality and trend-setting style. Crafted with the finest materials from EURO JERSEY, a prestigious Italian jersey fabric manufacturer established in 1960, the Evolve series showcases innovative designs tailored for urban sophistication.

Key Features of Evolve

• - Incredible lightweight feel makes it so comfortable you'll forget you're wearing it.
• - Silky texture and smooth appearance create a beautiful drape.
• - Forms a sleek I-line silhouette without hugging body contours.

Product Highlights

1. All-in-One Jumpsuit
This stylish piece offers the ultimate in convenience and modern flair, perfect for the office or a casual day out. Its high waist design enhances the appearance of long legs.
Price: ¥30,800 (incl. tax)
Color Options: Brown, Black

2. T-Shirt
Enjoy the relaxed feel of a T-shirt while embracing the richness of a blouse. The silky fabric elevates any summer denim look.
Price: ¥14,300 (incl. tax)
Color Options: Off-white, Beige, Black

The Standard Series: Essentials for Everyday Wear

The Standard collection promises daily utility and includes advanced features such as moisture-wicking and quick-dry capabilities, making it ideal for summer adventures. It’s a staple for versatile styling, seamlessly transitioning from day to night.

Key Features of Standard

• - Superior stretch and dry comfort that jersey material provides.
• - Wrinkle-free, making it an excellent choice for travel.
• - The flowy fabric ensures a slimming effect.

Product Highlights

1. Blouson
This seamless cover-up provides stylish protection against sun or air conditioning, while the gathered neckline adds subtle charm. Perfect for packing as it won’t wrinkle.
Price: ¥26,400 (incl. tax)

2. Pullover
With cascading gathers from the shoulders and a calculated V-neckline, this design provides both function and fashionable aesthetics, making you want to wear it daily.
Price: ¥15,400 (incl. tax)

3. Skirt
The voluminous design creates a dramatic swish with every step, providing a perfect balance of chicness and relaxation. Wear it with a pullover to create a dress-like ensemble.
Price: ¥19,800 (incl. tax)

4. Pants
The wide-leg pants offer comfort and a flattering look, ideal for rainy days while being stylish enough for everyday wear.
Price: ¥20,900 (incl. tax)

Brand Overview of LOUNIE

Founded in 1981, LOUNIE has been a pioneer in sophisticated fashion for women, encapsulating the essence of beauty, intelligence, and style. Celebrating its 45th anniversary with the theme