#United States #Jewelry Television #Pigeon Forge #Jewelry Love

JTV Launches Jewelry Love in Pigeon Forge

On November 6, 2025, JTV (Jewelry Television) proudly opened the doors to its latest retail venture, Jewelry Love, situated at The Mountain Mile Shopping Center in Pigeon Forge, Tennessee. This fresh retail concept represents a significant shift in how consumers experience jewelry shopping, combining modern aesthetics with an expansive range of products at accessible prices.

JTV, known as one of the largest jewelry retailers in the nation, has taken an innovative approach with Jewelry Love, moving beyond the typical glass case layouts. The boutique-style space invites customers into a warm and welcoming environment, allowing them to explore, try on, and ultimately discover pieces that truly resonate with their individual styles.

Tolly Harris, Executive Vice President of Operations and Customer Care at JTV, expressed that the goal was to create a shopping atmosphere that mirrors the charm of the Smoky Mountains, adding, "Jewelry Love isn't just about beautiful, wearable jewelry—it's a destination where guests can feel relaxed, inspired, and connected to our brand while discovering extraordinary jewelry at truly extraordinary, unbeatable prices."

A Prime Location for Shoppers

Jewelry Love is strategically positioned in one of Pigeon Forge's most frequented retail centers, which attracts an impressive 4 million visitors annually. The Mountain Mile Shopping Center, known for its diverse attractions, serves as an ideal backdrop for JTV's latest offering.

Chip Smith, Chief Marketing Officer at JTV, further emphasized the potential of this new concept, stating, "Jewelry Love reflects how we see the future of jewelry retail—approachable, experiential, and built around discovery," making Pigeon Forge, with its lively community and year-round tourism, the perfect location for this debut.

Curated Collections and Unique Experiences

Within Jewelry Love's walls, customers will find a thoughtfully curated selection of jewelry, including beloved collections and unique pieces priced at outlet values. This store is not merely about selling jewelry; it’s also a launching pad for innovative concepts and products. The opening of Jewelry Love marks a critical step in JTV's journey to establish itself as an omnichannel destination for jewelry lovers by seamlessly integrating online, in-store, and television shopping experiences.

To celebrate the grand opening, JTV has planned a festive event starting at 11 AM, featuring special promotions, giveaways, and engaging activities to welcome both locals and visitors into their new store. Store hours are Monday to Thursday from 11 AM to 7 PM, and Friday to Saturday from 11 AM to 8 PM, while it operates from noon to 6 PM on Sundays.

For additional information about JTV and the latest updates on Jewelry Love, customers can visit jtv.com/jewelrylove or reach the store at 888-816-9588.

About JTV

JTV is headquartered in Knoxville, Tennessee, and has established itself as a leader in the jewelry retail space, committed to making jewelry and gemstones accessible to everyone. Offering a wide range of services through its TV network, e-commerce website, and now new retail locations, JTV continues to innovate and inspire jewelry enthusiasts across the nation.