#Japan #Tokyo #Innovative Products #Tokyo Trial Order #Tsuclea

Tokyo's Innovative Trial Order Certification System

The Tokyo Metropolitan Government has announced the start of the application process for the Trial Order Certification System (新事業分野開拓者認定制度) for the fiscal year 2025. This program is especially designed to support innovative products and services offered by small and medium enterprises (SMEs) based in Tokyo. Applications will be accepted from September 10, 2025, and an informative session will be held on August 25, 2024, in a hybrid format to explain the updated guidelines and benefits of the program.

Overview of the Program

Established in 2009, this initiative promotes unique new products and services of Tokyo SMEs, enhancing their visibility and opportunity through recognition and public relations efforts by the Tokyo government. The system includes the trial purchase of selected products to evaluate their effectiveness.

Changes for 2025

To enhance the support framework, the program has revisited its guidelines regarding the application process and support details. This year’s introductory session will feature talks from past participants who will share insights on the merits of being a certified company and how to leverage this opportunity effectively for business growth.

Application Requirements

Who Can Apply?

Eligible applicants include:

• - Corporations: Those having their main office or branch registered in Tokyo.
• - Individual Entrepreneurs: Those who have submitted the necessary opening or closing reports to the Tokyo authorities.

Note: Applicants must be engaging in business activities in Tokyo. Entities predominantly owned (more than half) by a large enterprise are ineligible.

Product Eligibility

The products or services must have been launched within five years prior to application and must not include food items, pharmaceuticals, cosmetics, or construction techniques. If an applicant has previously submitted the same product, they must clearly detail any improvements or enhancements made since the last application.

Evaluation Criteria

Products will be assessed based on four main criteria:
1. The new product should possess significant superior functional value compared to existing products.
2. It should contribute to technological advancements, productivity enhancements, or increased convenience for Tokyo residents.
3. The production and sales methodologies must be reliable and appropriately structured.
4. The product must be relevant for use in Tokyo government agencies.

Submissions will undergo a thorough review by a designated examination committee to ensure compliance with these criteria. Additionally, applicants must confirm that their products do not infringe on any third-party rights.

Benefits for Certified Businesses

The following supports will be provided to those who achieve certification:

• - Public recognition on the program's dedicated website.
• - Creation of promotional materials, such as video and catalog advertising.
• - Opportunities to showcase their products free of charge at industrial exchange exhibitions.
• - Use of the certification logo during the designated period.
• - Potential for Tokyo government agencies to contract purchases without competitive bidding.
• - Trial purchases will be conducted to evaluate some certified products.

Application Process

Timeline

The application period begins on September 10, 2025 and ends on October 9, 2025—or earlier if the quota is met.

Steps to Apply

1. Visit the program’s official website to register your application: Tokyo Trial Order.
2. Prepare the required documents and submit through the application form, which can be accessed via confirmation email after registration.

Info Session Details

The info session is set for August 25, 2024, from 2 PM to 3:50 PM. This will be a hybrid event, allowing both in-person attendance at Startup Hub Tokyo and virtual participation via Zoom.

Registration is required by 11 AM on the day of the event.

For more information about Tsuclea, the managing organization of this initiative, visit Tsuclea's website.

If you have any inquiries related to the program, please contact the Tokyo Trial Order Certification Office through their contact form.

This opportunity represents a significant step for SMEs in Tokyo looking to expand their market reach and innovate in their respective fields.