#Japan #Chiyoda #King Jim #Hitotoki #KITTA

KITTA: A Decade of Creativity and Convenience

In 2026, KING JIM Co., Ltd. is proud to celebrate the 10th anniversary of its innovative masking tape brand, KITTA. Since its launch in 2016, KITTA has transformed the way people think about masking tape, making it not only functional but also a delightful accessory for daily use. To commemorate this milestone, a special website has been launched to showcase KITTA’s journey and the various designs that have graced its collection over the years.

The Birth of KITTA

The inception of KITTA was born from a simple idea: to address the common frustrations faced by users of traditional masking tape. Traditional rolls can be bulky and cumbersome to carry, making it challenging to bring multiple designs on the go. Recognizing this need, KITTA was developed to offer pre-cut pieces of masking tape organized on a card-sized base. This design not only eases portability but also allows users to indulge in creativity effortlessly.

With a total sales figure surpassing 5 million copies, KITTA has become an indispensable tool for many. It adds charm to everyday tasks, whether it’s decorating planners, wrapping gifts, or just adding a splash of color to notes.

Collaborations and Expansions

Over the past decade, KITTA has successfully engaged over 40 artists for collaborations, enriching its collection with unique designs. From stamp-style stickers to accordion-type tapes, the brand has embraced various formats, expanding its range to 221 distinct varieties. This diversity has attracted a broad audience, especially stationery enthusiasts who appreciate creativity and functionality in their tools.

Anniversary Celebrations

As part of the 10th-anniversary festivities, KITTA has introduced several exciting initiatives:

• - ### Special Anniversary Website

The newly launched special site provides insights into KITTA’s history, a gallery of past designs, and showcases collaborations with artists. It is also the primary source for news and updates regarding the anniversary celebrations.

Visit KITTA 10th Anniversary Site

• - ### Miniature KITTA Release

To relive the nostalgia, KITTA will release a miniature version that echoes its original packaging. This playful item will feature various designs from past releases and will be available at the HITOTOKI official online store.
- Product Name: KITTA 10th Anniversary Miniature KITTA
- Release Date: June 4, 2026
- Price: ¥1,500 + Tax

• - ### Voting for Revival Designs

Fans will be able to participate in an online voting event to choose designs they wish to see brought back into production. The winning designs will be made available on the official store.

• - ### Instagram Campaign

An Instagram campaign will be launched to celebrate KITTA’s journey and offer fun, engaging activities, reminding fans of the joy that comes with using KITTA products. Follow HITOTOKI on Instagram: @hitotoki_official

• - ### New Special Editions

Exclusive and special designs, including collaborations with new artists, will also be released to mark this occasion.

New Designs to Look Forward To

Leading up to the 10th anniversary, KITTA will introduce new styles, including:

• - Clear Stamp-style Stickers: Featuring crystal-clear material for a unique touch.
• - Neon Paper Type: Bright and eye-catching designs that make a statement.
• - Clear Icon Type: A comprehensive collection of various die-cut shapes in one pack.

The Essence of HITOTOKI

HITOTOKI was created with the vision of enhancing everyday moments through delightful stationery. Launched in 2017, the brand aims to create products that bring joy and a touch of creativity to users’ lives. By combining functionality with aesthetic design, HITOTOKI strives to make “everyday moments more enjoyable.” Every KITTA product embodies this ethos, ensuring that users delight in their experience from the moment they pick it up.

As KITTA looks to the future, it will continue to innovate and expand its offerings, bringing small joys to everyday activities. Join us in celebrating this milestone and engage in the exciting events planned for KITTA’s vibrant community!