#Japan #Hospitality Operations #Minamiuonuma #Maiko Resort #YUKIGOI

Enjoy the Thrill of YUKIGOI Outdoor Market

The YUKIGOI Outdoor Market, taking place on October 17-18, 2026, at Maiko Resort, is set to celebrate its seventh iteration with an exciting twist: this year, entry is completely free! Located in the beautiful region of Minamiuonuma in Niigata Prefecture, this event invites winter sports enthusiasts and outdoor lovers alike to enjoy delightful shopping, scrumptious food, engaging activities, and lively stage events—all in a stunning autumn setting.

The YUKIGOI Outdoor Market not only marks the transition to the winter season, but it also embodies a heartfelt tradition of snow worshipping. The festival’s namesake, snow praying (Yukigoi), is a homage to the winter blessings that snow brings, celebrating nature's gifts and hoping for abundant snowfall in the upcoming winter. Attendees can unite their wishes for a bountiful snow season while enjoying the vibrant atmosphere of fall in Maiko.

Four Exciting Features of the YUKIGOI Outdoor Market

The YUKIGOI Outdoor Market has something for everyone, gathering those waiting eagerly for winter in one festive location. The event, which began in 2020, has quickly turned into a beloved autumn tradition, attracting many visitors. Below are the four fantastic ways to experience this year's market:

1. BRAND MALL: As winter approaches, it’s the perfect time to explore the latest gear and items for skiing, snowboarding, and outdoor adventures. Various outdoor brands will showcase their products, and early bird lift tickets will also be available for purchase.

2. FOOD & DRINK: Treat yourself to a variety of culinary delights as food trucks and vendors bring a taste of the region to the event. Enjoy the relaxed atmosphere of fall in Maiko as you savor delicious dishes and refreshing drinks with family and friends.

3. STAGE: The main event will feature the Yukigoi ritual, which will be accompanied by activities like a charity auction, live painting, and film screenings. Be captivated by the diverse scheduled performances that create an ambiance of joy and unity.

4. ACTIVITY: This is not just a passive event; participate in exciting winter sports activities! Join the JIB contest or try your hand at skiing and snowboarding to get a feel for the winter games ahead.

Event Details

• - Date and Time: October 17, 2026, from 10:00 AM to 9:00 PM, and October 18, 2026, from 9:00 AM to 4:00 PM.
• - Location: A special venue within Maiko Resort, 2056-108 Maiko, Minamiuonuma City, Niigata Prefecture, 949-6423.
• - Entry Fee: Free (Note: Camping fees apply separately, and entry is free for those under 18).

Visitors can look forward to various offerings including:

• - BRAND MALL: Featuring gear sales and discounted lift tickets.
• - FOOD & DRINK: Delicious outdoor dining options from food trucks.
• - STAGE: Engaging performances, including the Yukigoi ritual and auction.
• - ACTIVITY: Hands-on activities for winter sports enthusiasts.

Plan your visit and mark your calendars for this unforgettable autumn celebration! Whether you're a seasoned snow sport enthusiast or just looking for a fun family outing, the YUKIGOI Outdoor Market promises a joyous occasion.

Discover More About Maiko Resort

Located close to transportation links, Maiko Resort not only serves as an event venue but also offers a plethora of winter activities, promising an exciting experience year-round. Feel free to explore its official website for more information: Maiko Resort.

About Hospitality Operations, Inc.
Lead by President Akio Tanaka, Hospitality Operations, Inc. is dedicated to providing exceptional hospitality experiences with facilities ranging from hotels, ski resorts, and outdoor accommodations to eateries and childcare. For more details, visit their official site: Hospitality Operations.