#USA #Greenwood Village #VASA Fitness #gym expansion #member engagement

VASA Fitness: A Record-Breaking Year in 2025

VASA Fitness, recognized as one of the leading high-value and low-cost fitness chains across the United States, has concluded the year 2025 with phenomenal achievements in club openings, membership growth, and community engagement. This year, VASA expanded significantly, marking a strategic commitment to making fitness accessible and enjoyable for everyone.

Substantial Growth in Club Openings

In 2025, VASA Fitness launched seven new clubs located in key regions including Colorado, Illinois, and Nebraska, pushing its total number of locations to 68 nationwide. The new clubs include:

• - Colorado Springs Union, CO (Opened on July 31)
• - Longmont, CO (Opened on December 19)
• - Lafayette, CO (Opening on December 27)
• - Crystal Lake, IL (Opened on November 1)
• - Matteson, IL (Opened on November 22)
• - Rockford, IL (Opening on December 20)
• - Bellevue, NE (Opened on September 20)

This robust expansion saw more than 412,000 square feet of additional fitness space added to VASA's footprint.

Membership Surge and Community Impact

VASA Fitness welcomed over 335,000 new members this year, reinforcing its position as a leader in the fitness industry. This growth contributed to a vibrant community of fitness enthusiasts dedicated to movement, connection, and strength-building. Each new club established approximately 70 local jobs, translating to a total of 525 new positions across the company. Today, VASA supports over 4,600 employees nationwide, further solidifying its impact on local economic growth and community well-being.

Programming and Enhanced Facilities

2025 was a transformative year for VASA members, who participated in more than 134,000 STUDIO classes, which included nearly 1.5 million total attendees. The group fitness offerings were particularly popular, with the Zumba classes attracting over 230,000 participants. New amenities introduced this year included cold plunges and STUDIO LFT classes, showing VASA's commitment to holistic health and an enjoyable recovery process.

VASA’s investments amounted to over $30 million in club enhancements, upgrading equipment to ensure all members have access to state-of-the-art fitness tools and an elevated working experience.

Member Engagement and Experience

With active members checking in over 35 million times throughout the year, the frequency highlighted the loyalty and dedication the community exhibits towards their fitness journey. Members typically visit their VASA fitness club over eight times each month, exemplifying a deep connection to their fitness goals.

Some of the most significant purchases included over 525,000 protein drinks, with Lean Body Cookies and Cream emerging as a favorite alongside 20,000 Barebells Chocolate Dough bars, reflecting the enthusiasm members possess for convenient nourishment.

Recognized Workplace Culture

For the fourth year in a row, VASA has earned the Great Place to Work® Certification. Employee engagement reached a record high, with over 2,200 team members participating in the survey, and 77% affirming that VASA is a great workplace—a score that significantly exceeds the national average by 20 points. This demonstrates the nurturing workplace culture that prioritizes belonging, empowerment, and professional growth.

Rich Nelsen, CEO of VASA Fitness, expressed enthusiasm about the year's accomplishments, stating, "2025 was a year of continued momentum for VASA. We grew our footprint, strengthened our community, and continued to invest in both our members and our teams. We’re proud to make fitness accessible to more people than ever while delivering spaces where our members can move, recover, and feel their best."

About VASA Fitness

VASA Fitness stands as a high-value, low-cost operator of fitness clubs and ranks among the 20 largest health club providers in the U.S. Their mission is to uplift individuals through innovative and affordable fitness solutions, ensuring an unmatched value proposition with memberships starting as low as $14.99 a month. Members have access to top-of-the-line equipment, boutique-style STUDIO classes, expert personal training, and inclusive recovery experiences.

With its headquarters located in Greenwood Village, Colorado, VASA Fitness is more than just a gym; it is a community that thrives on the principles of wellness, achievement, and growth.