Exploring the Digital Realm: Rafaël Rozendaal's Rooms Exhibition in London

Fellowship is set to unveil an exciting new exhibition titled 'Rooms' featuring the renowned artist Rafaël Rozendaal. Scheduled for a grand opening on September 4th, 2025 at the gallery's unique location in Notting Hill, this solo exhibition aims to push the boundaries of contemporary digital art. Rozendaal, celebrated for his innovative approach to digital abstraction, will present forty-four fully on-chain, one-of-a-kind NFT works—previously unreleased pieces that stem from his exhibition at the Museum of Modern Art (MoMA) in 2024. This move is part of Rozendaal's ongoing commitment to explore and expand the narrative surrounding digital art.

The 'Rooms' exhibition emphasizes the transformation of code into a vibrant play of depth, shape, and motion, blurring the lines between the physical and digital worlds. His creations are particularly known for their adaptability across various platforms, responding perfectly to the specificities of each device. For instance, lines and shapes in pieces create a sense of perspective that can vary in speed, transitioning from 2D flatness to immersive experiences. When viewed on large screens, these works expand into apparent landscapes, while they suggest vertical dynamics on mobile devices. This balance between abstraction and perceivable space forms the core of Rozendaal's artistic language.

The artist utilizes screens as modern canvases akin to how painters employ traditional materials. He expresses, 'I use the screen the way a painter uses a canvas to paint a landscape.' Rozendaal’s artistic lineage is deeply intertwined with the principles of painting and abstraction derived from modernism, making showcasing his work at one of the world's leading art institutions like MoMA a fitting reflection of his creative trajectory.

Each artwork within the 'Rooms' exhibition is not merely a static piece; they are dynamic and interactive, designed to engage the viewer continuously. Developed in collaboration with Reinier Feijen, these artworks are securely stored on the Ethereum blockchain, ensuring their durability as they resonate across different viewing formats while being licensed under the CC BY-NC-ND 4.0 license.

The opening event will not only introduce visitors to the vibrant new artworks but will also kick-start an online sale of the showcased pieces on September 9, 2025. This brings forward an excellent opportunity for art collectors to add pieces from a pivotal exhibition that bridges the worlds of technology and art.

About Rafaël Rozendaal: Born in 1980, Rozendaal is a Dutch-Brazilian visual artist who leverages the internet as his primary canvas. His works have received international acclaim, being displayed at prestigious institutions like the Centre Pompidou, Whitney Museum, and Museum Folkwang. Furthermore, he has lectured on contemporary art at esteemed universities such as Yale and NYU.

About Fellowship: Established in 2021, Fellowship is a contemporary art gallery focused on showcasing tech-driven art. Located in notable cities such as London, Sardinia, Marrakech, and Los Angeles, it has swiftly gained a reputation for pioneering in its field, highlighting artists who blur the lines between art and technology.

In summary, 'Rooms' embodies a crucial step in Rozendaal's artistic exploration—melding the realms of digital abstraction with contemporary art. This exhibition promises to be a not-to-miss event for lovers of innovation in the arts, reflecting a future that acknowledges the deep interconnection between technology and creativity.

Topics Entertainment & Media)

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