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M&M'S® Creates Halloween Movie Night Magic!

This Halloween season brings enchanting delights for moviegoers and candy lovers alike. M&M'S®, in collaboration with Warner Bros. Pictures, has unveiled a special treat just in time for the highly anticipated release of Practical Magic 2. Launching on September 10, 2026, the limited-edition 'Amas Veritas' Spell & Snack Packs are designed to enhance your movie night experience with a sprinkle of magic.

What’s Inside the Spell Pack?

The Amas Veritas Spell & Snack Packs feature custom-designed M&M'S candies that fans can use to cast their own enchanting spells, reminiscent of the magical charm from the original 1998 film. Each pack boasts eight whimsical symbols inspired by the beloved love spell, along with four new symbols that tease the mysteries awaiting in the sequel.

Fans will get a chance to collect these exclusive packs as a gift upon purchasing an M&M'S Milk Chocolate Fun Size Sharing Bag through the website, MMS.com/Practical-Magic. Keep your eyes peeled for the candy drops on September 3 and September 14, at midnight, ensuring that chocolate lovers don’t miss out on this unique opportunity.

A Nostalgic Journey with Camilla Belle

Adding to the excitement, the partnership with actress Camilla Belle, who portrayed young Sally Owens in the original Practical Magic, brings nostalgia to fans. Belle will reprise her iconic moment from the film, reciting the famed 'Amas Veritas' charm with an entertaining M&M'S twist in a special social media campaign across Instagram and TikTok.

Camilla shared her excitement, stating, "Playing young Sally Owens is one of my most cherished memories, and returning to this moment nearly 28 years later is incredibly nostalgic. I hope fans enjoy rediscovering this beloved scene with M&M'S!"

Why M&M'S Is a Halloween Essential

As one of the top treats for Halloween, M&M'S® has long been a favorite for satisfying sweet cravings during the spooky season. Available nationwide, they continue to offer a wide array of Halloween candy with their classic varieties, alongside the festive Amas Veritas Spell Pack. Whether you're hosting a movie marathon or getting ready for trick-or-treating, M&M'S ensures you have something delicious to share.

Other Halloween Treats to Enjoy

In addition to the Amas Veritas Pack, M&M'S® offers various seasonal treats perfect for Halloween festivities:

• - MM'S Milk Chocolate, Peanut, and Peanut Butter Fun Size Halloween Candy Variety Pack: A delightful mix perfect for filling treat bags or sharing with friends.
• - MM'S Halloween Blend Milk Chocolate: Featuring classic chocolate in eerie orange and black candy shells, a staple for any Halloween setup.
• - MM'S Halloween Blend Peanut: Delicious roasted peanuts coated in chocolate, dressed for the season in fun colors.

For more information about the charming Amas Veritas Spell & Snack Pack and to get ready for the magical experience of Practical Magic 2, visit MMS.com/Practical-Magic. Also, follow M&M'S on social media for updates and fun content.

Conclusion

With the return of Practical Magic in theaters, M&M'S has creatively blurred the lines between candy and cinematic nostalgia. The Amas Veritas Spell & Snack Pack is not just a treat; it's a portal back to a timeless film that continues to enchant audiences. Be sure to grab your pack before they're gone and add a bit of sweetness to your Halloween happenings!