Shinkokyu: Transforming Deep Breathing into a Daily Ritual
On October 15, 2023, an exciting new product was launched by Shinkokyu Corporation, derived from Keio University research. This wellbeing device aims to encourage deep breathing habits, promoting mental and physical wellness. The announcement of its crowdfunding campaign generated a huge response, surpassing the initial funding goal within just three minutes of launch.
Quick Success in Crowdfunding
The crowdfunding campaign began on GREEN FUNDING at noon, and within three minutes, the initial target of 100,000 yen was achieved. In just 30 minutes, the total support exceeded 1,000,000 yen, and by the end of the first day, the accumulated funds reached 2,000,000 yen, which is equivalent to around 100 units of the product. The exclusive early-bird plan, offering a 40% discount, sold out on the launch day, highlighting the strong interest in Shinkokyu.
About the Product
Developed by Kenkou Miyoshi, a designer and researcher, Shinkokyu integrates design and technology to create a device that naturally promotes deep breathing. Miyoshi holds a Ph.D. from the Royal College of Art in the UK, where he focused on the theme of “empathy in movement.” The product blends professional knowledge of respiratory health with innovative design, marking a new approach to wellbeing. Notably, in the same year, Shinkokyu won the grand prize at the hardware contest “GUGEN.”
From October 2023, Shinkokyu has been featured in various exhibitions and workshops at venues like Tokyo Midtown and Daikanyama Tsutaya, allowing the public to engage with the product firsthand.
Crowdfunding Details and Various Support Plans
The crowdfunding efforts on GREEN FUNDING are set to continue until December 31, 2025. In addition to the standard early-bird discounts of 30%, several other support options are available, such as pair discounts and eco-friendly plans. Interested individuals can find out more details by visiting the project page at
GREEN FUNDING.
Comments from the Developer
Kenkou Miyoshi expressed excitement about the project, stating, “This initiative is a challenge to design breathing. In an age where smartphones and PCs dominate life, it’s crucial to rethink what tools for deep breathing should look like. I am thrilled to have finally brought this vision to life while maintaining the integrity of the research behind it.”
Upcoming Events and Demonstrations
The innovative product will be showcased at various events across Tokyo:
- - Daikanyama Tsutaya (October 10 - October 31, 2025)
- - Shibuya Tsutaya (October 10 - October 31, 2025)
- - DDD HOTEL (October 10 - December 9, 2025)
- - alter. TOKYO 2025 (November 7 - November 9, 2025)
- - Toyama Prefectural Museum of Art and Design (November 8, 2025 - January 25, 2026)
- - Tokyo Midtown: Style Meets People (October 10 - October 31, 2025)
These events will feature hands-on experiences and discussions, promoting the importance of breathing exercises and the role of Shinkokyu in improving overall health.
About Shinkokyu Corporation
Founded with a vision to enhance breathing quality for improved quality of life, Shinkokyu Corporation targets a wide range of users including office workers, students, seniors focused on wellness, athletes, and anyone interested in yoga or breathing techniques. The company aims to create wellness-oriented programs through Shinkokyu, offering various workshops and seminars to foster better respiratory health.
For more inquiries regarding Shinkokyu, please contact:
Public Relations, Shinkokyu Corporation
E-mail:
[email protected]
Website:
shinkokyu.jp
Press Kit: Available upon request.