Werther's Original Launches Golden Stories Contest to Celebrate Family Memories Through Sweet Narratives
This spring, Werther’s Original, a beloved caramel brand in the United States, introduces an exciting new initiative called the Werther’s Golden Stories contest. This venture seeks to honor the timeless tradition of storytelling within families by transforming cherished moments into beautifully illustrated storybooks. The core idea behind this contest is to capture the essence of family bonds that have flourished across generations, creating heartwarming keepsakes from the sweetest tales.
In an era where nostalgia often plays a significant role in our daily lives, Werther’s Original aims to celebrate these treasured memories by encouraging participants to share their unique stories. The contest, which invites families to submit narratives based on given prompts, runs from May 5 to May 26. Entrants can choose from four different themes designed to evoke the most meaningful experiences from their lives. The submitted stories, which must range from 250 to 400 words, will be judged based on originality, clarity, and their alignment with the core essence of Werther’s brand — connection, sweetness, and heartfelt moments.
As a part of the contest, participants will have the opportunity to win one of several custom print storybook keepsakes. A total of 20 first-place winners will receive these uniquely crafted books, while 25 second-place winners will be awarded ebook versions of their personalized stories. Although the contest coincides with the spirit of Mother's Day, it is inclusive, welcoming stories from anyone who has contributed to a family's narrative, whether it be grandparents, siblings, or long-time friends.
Kelly Cook, the president of Storck USA, L.P., expressed the sentiment behind this initiative, stating, “At Werther’s, we believe that the most lasting legacies often begin with a simple story, shared from one loved one to another.” This statement reflects the brand’s deep understanding of the connection that caramel, as a shared treat, can foster between family members during special occasions.
To participate, individuals can visit WerthersGoldenStories.com where they will find further details on the entry process along with the contest rules. Participants are limited to one entry each, regardless of the number of email addresses they may possess. Winners are expected to be announced in the week of June 13, making this a lovely way to commemorate family history just in time for summer gatherings.
Werther's Original began as a small candy-making venture in Germany back in 1909 and has since become a global favorite for its creamy and delectable caramels. The journey began with Gustav Nebel and his signature recipe, which remains relatively unchanged and reflects the use of high-quality ingredients. From hard to chewy varieties, Werther's Original satisfies sweet cravings around the world. Whether it’s inviting loved ones to share a piece or passing down nuanced tales, melding stories with sweets offers more than just a treat; it solidifies connections that last for years.
As the Werther's Golden Stories contest unfolds, families nationwide are reminded of the sweetness embedded in shared moments, graphically represented through the timeless allure of Werther's Original caramels. For more information and updates, fans of the brand can follow Werther’s on their social media platforms like Instagram and Facebook, ensuring that everyone stays connected to the heartwarming stories emerging from this heartfelt initiative. This contest not only allows for creative expression but also nurtures bonds that feel like home, made even sweeter with the legacy of Werther's Original.
Join in on the fun this spring, and let those cherished stories flow onto the pages of a bespoke keepsake, thus ensuring that the sweetest tales from one generation to another continue to be shared for years to come.
In an era where nostalgia often plays a significant role in our daily lives, Werther’s Original aims to celebrate these treasured memories by encouraging participants to share their unique stories. The contest, which invites families to submit narratives based on given prompts, runs from May 5 to May 26. Entrants can choose from four different themes designed to evoke the most meaningful experiences from their lives. The submitted stories, which must range from 250 to 400 words, will be judged based on originality, clarity, and their alignment with the core essence of Werther’s brand — connection, sweetness, and heartfelt moments.
As a part of the contest, participants will have the opportunity to win one of several custom print storybook keepsakes. A total of 20 first-place winners will receive these uniquely crafted books, while 25 second-place winners will be awarded ebook versions of their personalized stories. Although the contest coincides with the spirit of Mother's Day, it is inclusive, welcoming stories from anyone who has contributed to a family's narrative, whether it be grandparents, siblings, or long-time friends.
Kelly Cook, the president of Storck USA, L.P., expressed the sentiment behind this initiative, stating, “At Werther’s, we believe that the most lasting legacies often begin with a simple story, shared from one loved one to another.” This statement reflects the brand’s deep understanding of the connection that caramel, as a shared treat, can foster between family members during special occasions.
To participate, individuals can visit WerthersGoldenStories.com where they will find further details on the entry process along with the contest rules. Participants are limited to one entry each, regardless of the number of email addresses they may possess. Winners are expected to be announced in the week of June 13, making this a lovely way to commemorate family history just in time for summer gatherings.
Werther's Original began as a small candy-making venture in Germany back in 1909 and has since become a global favorite for its creamy and delectable caramels. The journey began with Gustav Nebel and his signature recipe, which remains relatively unchanged and reflects the use of high-quality ingredients. From hard to chewy varieties, Werther's Original satisfies sweet cravings around the world. Whether it’s inviting loved ones to share a piece or passing down nuanced tales, melding stories with sweets offers more than just a treat; it solidifies connections that last for years.
As the Werther's Golden Stories contest unfolds, families nationwide are reminded of the sweetness embedded in shared moments, graphically represented through the timeless allure of Werther's Original caramels. For more information and updates, fans of the brand can follow Werther’s on their social media platforms like Instagram and Facebook, ensuring that everyone stays connected to the heartwarming stories emerging from this heartfelt initiative. This contest not only allows for creative expression but also nurtures bonds that feel like home, made even sweeter with the legacy of Werther's Original.
Join in on the fun this spring, and let those cherished stories flow onto the pages of a bespoke keepsake, thus ensuring that the sweetest tales from one generation to another continue to be shared for years to come.
Topics Consumer Products & Retail）
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