#Japan #Tokyo #Yunth #Straine #Tomohisa Yamashita

Tomohisa Yamashita's Passion for Haircare and Work

On June 18, 2025, Ai Robotics Inc., located in Minato, Tokyo, held a launch event for their new haircare brand, "Straine." The brand ambassador, Tomohisa Yamashita, took the stage to share his personal insights and experiences with the new products, which include a revolutionary shampoo and treatment line designed to assist with common hair concerns like frizz, especially during Japan's rainy season.

Dressed in a striking white outfit reminiscent of an intergalactic theme from the TV commercial titled "Messenger from the Straight Star," Yamashita expressed his excitement about being part of this new venture. He stated, "I’m truly delighted to join you all today for this brand reveal. It’s a special moment, and I hope everyone feels the difference when using these products. From the first blow-dry, I could tell something amazing was happening with my hair." His enthusiasm for the world’s first straight silk care ingredients was evident as he emphasized the joy that comes with a pleasant bathing experience, notably during Japan's humid summers.

Yamashita passionately described the effectiveness of the products, highlighting that they deliver a distinct feel and scent that appeals to both men and women. "I believe everyone will enjoy the fragrance, which is why I highly recommend it to both genders," he added, exhibiting his role as an ambassador with great pride.

Hair Care Philosophy

In another segment of the event, Yamashita discussed his approach to hair styling by showcasing images from past concerts. He emphasized his joy in connecting with fans over his concern about how his hairstyle holds up. "When I’m on stage, I focus entirely on the moment, leaving behind any worries about my hair, prioritizing the experience with my supporters," he remarked, revealing his artistic commitment to both his work and appearance.

Additionally, Yamashita shared personal anecdotes about his fitness routine on social media, including pictures showcasing his intense workouts. "I initially started exercising for roles, but now it’s a daily ritual that energizes me and heightens my focus throughout the day. I genuinely want to encourage everyone to hit the gym!" He openly discussed his unique regimen that includes cold baths after sauna sessions, a method he learned from his trainer.

Creative Collaboration for the CM

The event continued with a preview of two television commercials set to launch on June 18, 2025. Yamashita revealed his excitement after seeing the final edits, stating, "I’m very pleased with how they turned out. The scale and intensity exceeded my expectations, which I believe will resonate with viewers." He noted the collaborative spirit among the team during production, particularly concerning wind effects used in the scenes, showing his attention to detail.

Aspirations for Global Impact

Reflecting on Ai Robotics' foray into the haircare market, Yamashita opened up about his own ambitions. "I aspire to increase the number of individuals worldwide who wish to work with me, using my influence to uplift others as my career progresses," he said, signaling his global outlook and desire to inspire others.

At the close of the event, he encouraged individuals struggling with unruly hair to try "Straine," affirming his commitment to sharing its benefits. His parting message encapsulated the brand's ethos: "I want to reach as many people as possible, providing guidance towards a straightforward beauty."

Product Information

The new haircare line includes the following items which utilize a unique triple-straight formula focusing on interior hair structure:

• - Straine Straight Shampoo: 475ml for ¥1,980 (tax included)| 400ml refill for ¥1,540
• - Straine Straight Treatment: 475ml for ¥1,980 (tax included)| 400ml refill for ¥1,540
• - Straine Straight Hair Oil: 80ml for ¥1,980 (tax included)

Starting from June 19, 2025, the products will be available in various Japanese variety stores, with a nationwide rollout planned in drugstores by July 1, 2025. Online availability is also anticipated through major e-commerce platforms.

Significance of Straine

The name "Straine" combines "straight" and "line," conveying the vision of sleek and refined straight hair, highlighting the brand's commitment to innovative solutions tailored for all hair types. With a focus on restoring hair integrity and preserving moisture, the launch aims to deliver new possibilities for those desiring beautifully straightened hair.

For more details, visit: Straine Official Site or follow on social media: Instagram @straine_official, X @straine_jp.