Discover the New Kiwi Basil Donut at HOCUS POCUS This September

HOCUS POCUS Unveils a Unique Kiwi Basil Donut

This September, the renowned donut shop HOCUS POCUS will launch a new flavor that promises to tantalize your taste buds: the Kiwi Basil donut. Available starting on September 3, 2026, at both the Omotesando and Nagatacho locations, this delightful treat features a chewy, soy milk-infused dough topped with a refreshing kiwi jam.

A Look at the Kiwi Basil Donut

The Kiwi Basil donut is priced at ¥580 (tax included) and is crafted from a unique blend of chewy dough enriched with soy milk. This special dough is fried to create a light and airy outer layer while maintaining a soft, bouncy texture on the inside. As you take a bite, you'll experience the creamy finish that the soy milk provides, making each chew a delightful experience.

The highlight is the kiwi jam, which retains the texture of the kiwi seeds, adding a surprising crunch. The donut is elegantly coated with a clear jelly that enhances the flavors without overpowering them. Only a hint of granulated sugar balances the acidity and sweetness. The bright yellow of the kiwi flesh and the tiny black seeds are visible through the jelly, providing an appetizing appearance that invites you to indulge.

To enhance the flavor profile, dry basil and mint are added as finishing touches. The first bite reveals the jelly's smooth texture and the tangy sweetness of the kiwi. As you chew through the chewy dough, the aroma of basil wafts up, revealing a sweet fragrance hidden within its freshness. The lingering aftertaste is refreshing, showcasing a creamy essence that softens the tanginess, creating a delicately fruity finish.

The Essence of the Kiwi and Basil Harmony

The combination of kiwi's sweet-tart flavor with the sweet, vibrant aroma of basil creates a harmonious blend that excites the palate. These ingredients, both bursting with freshness, resonate with each other perfectly. The dough's elasticity gently releases this freshness in your mouth, making each moment enjoyable.

HOCUS POCUS aims to present a donut that captures the essence of this transitional season, a unique flavor available only during this time when summer lingers and autumn begins.

Availability and Locations

- Release Date: September 3, 2026
- Stores: HOCUS POCUS Nagatacho / HOCUS POCUS Omotesando
- Price: ¥580 (tax included)

Note: Limited quantities are available. Sales will end once stock runs out.

About HOCUS POCUS

HOCUS POCUS is a specialty donut shop located in Tokyo, with branches in Nagatacho and Omotesando. The shop expertly employs various cooking methods such as frying, baking, and steaming to create donuts resembling delicate pastries. Without being bound by traditional ingredients or methods, HOCUS POCUS is dedicated to delivering innovative donuts that no one has ever tasted before. Every season, they introduce new flavors, ensuring that unique offerings can only be enjoyed during specific times of the year.

Store Information

- HOCUS POCUS Nagatacho

2-5-3 Hirakawacho, Chiyoda, Tokyo
Phone: 03-6261-6816
Located 2 minutes' walk from Exit 4 of Nagatacho Station
Business Hours: 11:00 AM – 7:00 PM (Weekdays) / 12:00 PM – 7:00 PM (Weekends & Holidays)

- HOCUS POCUS Omotesando

6-1-4 Jingumae, Shibuya, Tokyo, Naito Omotesando Building 4th Floor
Located 3 minutes' walk from Meiji Jingumae Station
Business Hours: 11:30 AM – 7:30 PM